Internet
April 5, 2011
By Elizabeth Zelesny
Fashion house Oscar de la Renta debuted its first fragrance in 10 years via a dedicated section of its Facebook page, signaling that social media has solidified itself as a dominant promotional outlet.
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","iv":"4a755c5f5d60c51f543ca3765880194a","s":"0b37dee0d5d7a123"}
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