Internet
April 5, 2011
By Elizabeth Zelesny
Fashion house Oscar de la Renta debuted its first fragrance in 10 years via a dedicated section of its Facebook page, signaling that social media has solidified itself as a dominant promotional outlet.
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","iv":"3fb979fac6dc8cb227263f62dd8c107f","s":"3d4f424e15410bcf"}
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