Internet
April 5, 2011
By Elizabeth Zelesny
Fashion house Oscar de la Renta debuted its first fragrance in 10 years via a dedicated section of its Facebook page, signaling that social media has solidified itself as a dominant promotional outlet.
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","iv":"5cc9f41722d3b6ee6d3122f5b1d25bdd","s":"49937c2292a3673b"}
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