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Oscar de la Renta releases new fragrance with Facebook push

April 5, 2011

A Facebook fragrance

 

By Elizabeth Zelesny

Fashion house Oscar de la Renta debuted its first fragrance in 10 years via a dedicated section of its Facebook page, signaling that social media has solidified itself as a dominant promotional outlet.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Porsche builds 'Toy Story'-inspired 911s for charity auction
  4. Dolce & Gabbana reworks Ray-Ban Aviator
  5. Luxury brands are now limited in naming capacity
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. McLaren hires Ford’s Kemal Curic as chief design officer
  8. LVMH appeals to eco-conscious consumers with new sourcing standards
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
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