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Strategy

Out-of-home advertising – Luxury Memo special report

October 10, 2017

Behind-the-scenes to prepare for the Gucci Bloom Art Wall. Image credit: Gucci and Coty

 

By Brielle Jaekel

The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers.

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  1. LVMH appeals to eco-conscious consumers with new sourcing standards
  2. Can luxury brands balance AI use with heritage and sustainability goals?
  3. Culture is luxury’s next competitive edge
  4. Gucci studies connection in spring/summer 2025 campaign
  5. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  6. First-quarter revenue at Kering drops 6pc
  7. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  8. Fendi announces inaugural Design Prize winner
  9. Air France unveils Le Bon Marché pop-up for holiday shoppers
  10. Retailers need to reassess augmented reality, virtual reality
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