Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"3335c29b9e39aa909a775d043e3d5147","s":"d1ef4d494f8962cc"}
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