Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"ab5dbf1b73e0de3297ec798beacaae08","s":"1eb5db0f478856ba"}
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