Giorgio Armani says sì to fragrance exploration
Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.
Search Results for: harper's bazaar
De Beers reinforces connection to female consumers in new ad effort
British jeweler De Beers has unveiled a new advertising campaign to celebrate the natural beauty of its core consumers and the diamonds which are incorporated into its designs.
Bentley explores lifestyle scope in winter-branded magazine
British automaker Bentley Motors accelerated its status as a full lifestyle brand by promoting its non-automotive product range in its branded magazine’s winter issue.
Roche Bobois attracts art enthusiasts with Cocteau collaboration
French furniture company Roche Bobois is connecting consumer penchant for home design and modern art through a collection featuring the artwork of French artist Jean Cocteau available for purchase Dec. 1.
Valentino, Karl Lagerfeld, BMW and Jaguar – News briefs
Today in luxury marketing – Former Valentino chairman embroiled in tax evasion case; Carine Roitfeld and Karl Lagerfeld make sweet, sweet pictures together again; BMW bets electric car offer may fend off Audi; Jaguar changes gear to embrace mass appeal.
Cora tries for mcommerce via bar code scans
Diamond company Cora Intl. is aiming for mobile commerce transactions in post-scan opportunities from a customized 2D bar code found in Robb Report’s Best of the Best issue.
Burberry emphasizes youthful appeal through spring/summer campaign
British lifestyle brand Burberry has unveiled its February spring/summer campaign images and video which will soon be dispersed through digital and print media buys as well as social media.
Vogue up 9.9pc year to date in fashion, beauty ad pages
Condé Nast’s Vogue is up 208 advertising pages for high-end fashion and beauty brands this year to date, which is the largest paging and percentage growth in the core and extended set, claims the magazine.
Luxury Daily, October 31, 2011 – Neiman Marcus Group CEO: Luxury customers demand completely seamless presence
Nordstrom, retail stocks and Dior – News briefs
Today in luxury marketing – Nordstrom profits up 20pc; Stocks rally back sharply; Natalie Portman’s new Dior ads.