NEW YORK - The consumer is the center of a company's business and an "omni-channel presence" must be implemented to ensure that the customer experience is at its peak, according to the top Neiman Marcus Group executive.
LONDON - More than half of the world's affluent consumers feel a responsibility to give to those who are less fortunate, according to a presentation at the Luxury Briefing Wealth Summit.
A multitude of luxury brands including Christian Dior, Marc Jacobs, Chanel, Gucci, Mercedes-Benz, Lanvin and Burberry are the key advertisers in the first print issue of Fairchild Fashion Media's Style.com/Print, which is out today.
LONDON - The growing influence of women in the marketplace will have a strong effect on luxury brands and the need to focus on devising women-oriented marketing plans, according to a speaker at the Luxury Briefing Wealth Summit.
Mass retailer H&M is using mobile to drive fashion-savvy consumers to its in-store locations and be the first to buy pieces from the upcoming Versace collection.
Today in luxury marketing - Tory Burch enters fragrance arena; Karl Lagerfeld's new book features one billion girls, one Chanel jacket; Tom Ford beauty cosmetics drop Nov. 1.
Faster networks, smarter devices and the falling cost of phones and service plans have fueled growth in mobile content and commerce. Now there is a new force changing mobile.
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