Chanel, Gucci use repetition to stay top of mind in November W
Chanel, Gucci and Bulgari aimed to elbow other brands out of the way in the weeks before the holiday season with multiple advertisements in the November issue of Condé Nast’s W magazine.
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Luxury Daily, November 4, 2013 – Dior favors heritage to ecommerce on redesigned Web site
Luxury Daily, September 26, 2013 – Bergdorf exec: Limit hashtags, follow consumer content on Instagram
Luxury Daily, September 23, 2013 – Neiman Marcus drives in-store traffic via nationwide music efforts
Luxury Daily, April 16, 2013 – Bulgari triggers renewed B.zero1 interest via cross-channel campaign
Will Christian Louboutin Beauté dilute the brand name?
French footwear designer Christian Louboutin will begin selling beauty products in late 2013, which could leverage the brand across a mainstream category as long as it does not dilute the name.
Do luxury brands get mobile advertising?
Luxury advertisers are reticent to jump into a mobile advertising market now worth billions of dollars. What gives?