Luxury Daily
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May 26, 2019
  1. Giambattista Valli brings couture perspective to more consumers with H&M
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  4. Four Seasons: Engagement carries more value than number of social followers
  5. Four Seasons revamps Los Cabos' Eastern Cape
  6. Crystal Cruises entices bookings through brand-exclusive experiences
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. Nordstrom contemplates dressing room iPads to elevate customer experience
  9. Luxury travel industry to reach $1.2B by 2020: report
  10. Men spend more on luxury, but shop the same amount as women: report
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Mobile

Do luxury brands get mobile advertising?

November 18, 2010

Mercedes-Benz has advertised on mobile devices, but many high-end brands have not

 

By Peter Finocchiaro

Luxury advertisers are reticent to jump into a mobile advertising market now worth billions of dollars. What gives?

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  1. Giambattista Valli brings couture perspective to more consumers with H&M
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  4. Four Seasons: Engagement carries more value than number of social followers
  5. Four Seasons revamps Los Cabos' Eastern Cape
  6. Crystal Cruises entices bookings through brand-exclusive experiences
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. Nordstrom contemplates dressing room iPads to elevate customer experience
  9. Luxury travel industry to reach $1.2B by 2020: report
  10. Men spend more on luxury, but shop the same amount as women: report
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