Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
Richemont-owned watchmaker Roger Dubuis is guiding Chinese consumers to their ideal timepiece through an interactive WeChat campaign.
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Richemont acquires remaining interest in Roger Dubuis
Swiss conglomerate Richemont now has 100 percent ownership of watchmaker Roger Dubuis, after buying out the 40 percent of shares it did not already own.
Roger Dubuis targets Easter campaign for watch enthusiasts
Swiss watchmaker Roger Dubuis is hosting a digital Easter egg hunt and will give the consumer with the best score a trip to Geneva, Switzerland, to experience the brand’s manufacturing center.
Dior, Gucci, Mercedes-Benz and Roger Dubuis – News briefs
Today in luxury marketing – A new home for Dior in São Paulo; Gucci backs women’s equality campaign; Daimler cuts executives’ pay after earnings plan scrapped; Roger Dubuis rises up from the ashes.
Roger Dubuis celebrates Pulsion launch with interactive gaming
Swiss watchmaker Roger Dubuis is enchanting consumers through an interactive gaming feature on its Web site to celebrate the launch of its Pulsion collection.
Roger Dubuis aims for deeper engagement via HTML5 site
Swiss watchmaker Roger Dubuis is aiming for deeper consumer contact through a relaunched Web site created with HTML5 and a storytelling and gaming element for maximum engagement.
Roger Dubuis taps social media for billionaire lifestyle contest
Swiss watchmaker Roger Dubuis used Instagram and Facebook for a contest in which consumers sent in images that embody the billionaire lifestyle with a chance to win a trip to Monaco.
Luxury brands target high-net-worth shoppers via Robb Report November issue, supplements
Tiffany & Co., Hermès, David Yurman, Chanel, Inspirato and Roger Dubuis are pushing products and services in the November issue of Robb Report, while other luxury advertisers scored tailored exposure in the “Host’s Guide” and “Exceptional Properties” supplements.
Richemont reveals plans for Watches and Wonders Shanghai
Swiss luxury conglomerate Richemont is taking one of the industry’s most popular live programs on the road.
Watches and Wonders targets affluent Chinese collectors with new exhibition on Hainan island
This traveling exhibition will take visitors on a journey through watchmaking, allowing for a new appreciation of the art.