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Jewelry

Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle

August 12, 2016

Roger Dubuis Excalibur Skeleton Automatic Roger Dubuis Excalibur Skeleton Automatic

 

By Sarah Jones

Richemont-owned watchmaker Roger Dubuis is guiding Chinese consumers to their ideal timepiece through an interactive WeChat campaign.

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  1. Luxury shoppers looking to feel valued, find value this holiday season
  2. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  3. Lexus catches a wave with luxury yacht debut
  4. “Faux omnichannel” shopping still persistent among retailers: BRP
  5. Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
  6. Aston Martin explores artistic side of manufacturing in new collaboration
  7. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
  8. Bleu de Chanel dives deep with new campaign
  9. Apple, Piaget, Ritz-Carlton, Christie's, Forrester & IBM to speak at LuxeCX Sept. 25
  10. Rimowa stages first historical retrospective at Sotheby’s
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