Rolex advocates for Nepali women’s ice climbing in new content
Long-form videos and a set of accompanying editorial posts comprise the latest segments of the watchmaker’s established Perpetual Planet series.
Long-form videos and a set of accompanying editorial posts comprise the latest segments of the watchmaker’s established Perpetual Planet series.
The Swiss watchmaker is detailing an advanced degree of artisanal know-how, outlining the evolution of its “quest for excellence” in a digital campaign comprised of three parts.
Luxury Daily’s live news: Rolex lifts Perpetual Planet initiative with ‘greenroom’ installation at Oscars; Chaumet promotes stewards of French culture with new awards series; Fendi onboards Brazilian brand ambassador; Zenith opens applications for third edition of DreamHers mentorship program.
Luxury Daily’s live news: Rolex lifts Perpetual Planet initiative with ‘greenroom’ installation at Oscars; Chaumet promotes stewards of French culture with new awards series; Fendi onboards Brazilian brand ambassador; Zenith opens applications for third edition of DreamHers mentorship program.
Swiss watchmaker Rolex is taking a literal approach to this year’s green room — its annual immersive experience reserved for guests backstage at the Academy Awards.
The company’s “Man Behind the Crown” campaign video posits that founder Hans Wilsdorf set society forward with his turn-of-the-century invention, which would come to define luxury watchmaking today.
Hospitality group Fontainebleau is offering tastings involving luxury whiskey and a special accessory, for a hefty price.
The Swiss watchmaker is getting back to its roots, as the company supports research efforts from National Geographic explorer Dr. Boyes involving the continent’s fourth-longest river.
According to data from Hurun Report, Rolex took over the title of China’s most popular watch brand in 2022 from the previous year’s victor, Patek Philippe.
The certificates of authenticity will serve to more tightly organize the sales of its pre-worn Rolex watches, while increasing the tracking in this area of the resale business.