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Dec. 7, 2025
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Commerce

Turning 110, Puig transforms visual identity

May 3, 2024

French art and design agency M/M (Paris) drew up the new design. Image credit: Puig French art and design agency M/M (Paris) drew up the new design. Image credit: Puig

 

By Zach James

Spanish fashion and fragrance business Puig is undergoing a rebrand.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  5. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  6. Dior’s ‘Lady Art’ project turns 10
  7. CFDA bans fur from New York Fashion Week
  8. Aman welcomes warmer weather with ecotourism boost
  9. Trust and transparency: The new sustainability currency for luxury
  10. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
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