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Dec. 28, 2025
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Commerce

Turning 110, Puig transforms visual identity

May 3, 2024

French art and design agency M/M (Paris) drew up the new design. Image credit: Puig French art and design agency M/M (Paris) drew up the new design. Image credit: Puig

 

By Zach James

Spanish fashion and fragrance business Puig is undergoing a rebrand.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Veuve Clicquot recounts label’s history in display of visual innovation
  3. Louis Vuitton launches new menswear campaign, global pop-up series
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  7. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Pratesi continues retail push with new Boston boutique
  10. Chopard, Boss, Lancôme front AR experience from Snapchat
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