Yves Delorme fetes 170-year heritage through linen road trip
French linen maker Yves Delorme is sharing its passion for textiles with consumers through a summer-long branded road trip through 24 European cities.
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Yoox commemorates 15 years with Italian cinema project
Online retailer Yoox is giving back to Italian cinema for its 15th anniversary, sponsoring the restoration of the award-winning film “Amarcord.”
Personal connections on social media help shape brand story
FLORENCE, Italy – Social media has created a unique environment that allows for personal engagement between consumers and brands, according to the creative director of Loewe at the Condé Nast International Luxury Conference April 23.
Luxury brands get on board with breast cancer awareness
During the month of October, a bevy of luxury brands have taken up the cause of breast cancer awareness, but are these campaigns truly effective?
LVMH’s new lawsuit for Hermès means reputations at stake
Luxury conglomerate LVMH Moët Hennessy Louis Vuitton filed another lawsuit June 4 against a manager at family-owned Hermès, which deepens the legal battle between the two and signifies that a reputation is at stake.
How Neiman Marcus can avoid brand dilution with the Target collaboration
Maintaining brand image, quality of products and customer service are the main factors that department store chain Neiman Marcus must keep in mind to avoid brand dilution when partnering with mass merchandiser Target.
Saks Fifth Avenue raises money for St. Jude through designer dress auction
Luxury department store chain Saks Fifth Avenue continued the spirit of holiday giving into the New Year by auctioning off looks from its New York Christmas window display to benefit charity.
Top 5 New York department store holiday window displays
Since New York at Christmas time attracts almost an absurd amount of tourists and shoppers, it makes sense that the city’s top luxury retailers go all out to draw in-store traffic and beat out competing department stores.
Saks inaugurates 3D component for 2011 holiday window unveil
Department store chain Saks Fifth Avenue is getting into the holiday spirit and driving consumers in-store by hosting a special light show and dance performance tonight at its New York flagship location.