Luxury Daily’s live news from Aug. 17 – Boodles spurs awareness among refined sharpshooters; Rolls-Royce packs a picnic as it says farewell to Phantom Coupe; Chanel shares farm-to-fragrance narrative in Grasse; Fairmont offers Vancouver concert experience to introduce new suites.
Today in luxury marketing – Hong Kong retail shares feeling pressure; Pat McGrath is the most in-demand makeup artist in the world; Antarctica now has a jaw-dropping luxury hotel; UK car sales have not been hit significantly by Brexit vote, leading dealer says.
As CRM databases become increasingly key to lead-generation activities, and sales and marketing professionals begin to operate more like scientists, a new mantra is taking over.
Online flash retailer Gilt is putting a new spin on the dog days of summer idiom by hosting a pet adoption day in New York.
Fairmont Hotels & Resorts is drawing inspiration from the Canadian city of Vancouver to furnish 10 suites with elements of art, music and fashion.
French atelier Chanel is transporting consumers to the source of its fragrances’ ingredients with a digital foray to Grasse, France.
British automaker Rolls-Royce Motor Cars is extending its bespoke talents to a rare and collectable picnic hamper inspired by the Phantom Zenith collection.
British jeweler Boodles is celebrating sport and heritage by putting consumers’ shooting skills to the test in a bid to win incredible prizes.
While retailers recoil from falling stocks, Neiman Marcus is still awaiting its own IPO and transfer of ownership.
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