Apparel and accessories
April 8, 2024
Originally released in 2009, the brand is positioning the Peekaboo bag for intergenerational appeal with its latest campaign. Image credit: Fendi
By Zach James
Italian fashion house Fendi is looking to legacy luxury talent to uplift an iconic purse.
{"ct":"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","iv":"e8b8d7c7c3e7aa2e54ba91e65b497b25","s":"75b9421a5365ba6e"}
Share your thoughts. Click here