Apparel and accessories
April 8, 2024
Originally released in 2009, the brand is positioning the Peekaboo bag for intergenerational appeal with its latest campaign. Image credit: Fendi
By Zach James
Italian fashion house Fendi is looking to legacy luxury talent to uplift an iconic purse.
{"ct":"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","iv":"448b90c83d2e9f23880b4e18d1c90a2d","s":"f7740ff7f07a9381"}
Share your thoughts. Click here