Moving from passive to interactive viewership with apps
Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.
Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.
For its latest campaign, department store chain Barneys New York is using spring trends to show where fashion and art overlap.
A number of brands took advantage of consumers’ habit of believing everything they read on the Internet for a little April Fools’ Day fun.
Beyoncé Knowles-Carter is the latest pop singer to try her hand at fashion design with the launch of Ivy Park, a line of activewear.
U.S. fashion label Marc Jacobs is watching love grow with a custom message generator in celebration of spring.
Hedi Slimane will end his nearly four-year tenure as creative and image director of Saint Laurent Paris.
NEW YORK – The growth formula that luxury brands have relied on in recent years is already failing, according to an executive from Exane BNP Paribas at the FACC Luxury Symposium 2016.
NEW YORK – Understanding the relationship between heritage and innovation is the key to appealing to today’s new consumer, according to panelists at the FACC Luxury Symposium on March 31.
NEW YORK – Heritage and innovation seemingly battle against one another in the 21st century, but there is a symbolic relationship shared by the two forces worth exploring for luxury brands.