Tag Heuer aims for higher customer retention with agency appointment
Swiss watchmaker Tag Heuer’s British arm will be upping its direct marketing and customer relationship marketing with its new appointment of agency Tangent Snowball.
Swiss watchmaker Tag Heuer’s British arm will be upping its direct marketing and customer relationship marketing with its new appointment of agency Tangent Snowball.
Luxury marketers such as Fendi, L’Occitane, John Varvatos, Tory Burch and BMW have been using Facebook ads to help increase brand awareness, build social networks and bring in Web site traffic.
German automaker BMW is centering its end-of-year marketing around its i8 and 6-Series starring roles in the upcoming Mission: Impossible – Ghost Protocol movie due out in December.
Luxury Daily today – Aston Martin One-77 gets Bang & Olufsen bespoke sound system; Zenith reaches for new heights; Luxury goods: sell more and buy less.
German automaker Audi is revealing a slate of new vehicles at the Los Angeles Auto Show this week with hopes of springboarding to the top of the U.S. luxury car market.