Valentino pulls strings to whimsically promote fall collection
Italian fashion label Valentino is promoting the desirability of its fall/winter 2015-2016 collection with a puppetry video posted to Facebook and YouTube.
Italian fashion label Valentino is promoting the desirability of its fall/winter 2015-2016 collection with a puppetry video posted to Facebook and YouTube.
Department store chain Bloomingdale’s is promoting the relationships it has with fashion labels through a social campaign surrounding its 100 Percent Bloomies effort.
Fairmont Hotels and Resorts is partnering with Flytographer to take a burden off the hands of travelers.
Italian apparel and accessories label Tod’s is putting a new lens on its Cape handbag through a collaboration with photographer David Bailey.
NEW YORK – A Swrve executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 advised retailers with a strong bricks-and-mortar presence to leverage location-based targeting such as geofencing and beacons to drive consumers in-store and prevent their stores from becoming showrooming locations.
Whether it be a spokesmodel or an illustrator, sourcing talent for a campaign can be an immense task for marketers and their clients aiming to capture a creative vision.
NEW YORK – An Urban Airship executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 emphasized the importance of unadvertising, a concept derived from consumers’ waning interest in traditional intrusive ads and growing desire to choose with which content they engage.
Brands got creative, experimenting with new ways to reach consumers on many different platforms.
Luxury Daily’s live news updates from Sept. 18 – How do luxury advertisers spend their holiday marketing budgets?; Burberry turns to Snapchat for runway show sneak peek; Peninsula Chicago opens doors to public for Korean art exhibit; Hublot begins promotion for 2018 FIFA World Cup with countdown clock.
Today in luxury marketing – Older millennials’ luxury spending; The sharing economy gets a taste for luxury; One sign that Manhattan’s super-luxury condo market is over; Back to basics, and beyond: automakers seek to counter China slowdown.