Today in luxury marketing – Kylie Minogue becomes the face of new Lexus ad campaign; McLaren teams up with Tag Heuer to release a new watch; Couture isn’t so dead, after all, according to Givenchy, Dior, Armani and Chanel execs.
Conde Nast, publisher of magazines such as W, Vanity Fair and Vogue, delegates each of its 18 titles to use social media marketing to their advantage, resulting in an unpredictable and customized interaction with consumers.
Armani is expanding the reach of its fashion show for the Fall/Winter 2011-2012 men’s collection by streaming it live online on Jan. 18.
Luxury lifestyle online publisher JustLuxe is an advertising option for high-end brands interested in reaching 2.5 million monthly affluents that visit the site with custom-built ads.
Starwood Hotels & Resorts’ St. Regis New York gives guests a bite of the Big Apple with its custom E-Butler iPad application that serves as a concierge and an insider’s guide to New York.
General Motors’ Cadillac has extended its rebranding efforts to the pages of Vanity Fair and W with expensive inside-cover ad buys to regain the luxury luster it lost in recent years.
As 2010 comes to a close and 2011 is on the horizon, there are 11 key trends to watch for in the New Year, according to trendwatching.com.
Prestige brands continue their epochal battle against piracy and counterfeiting in hopes of stemming both lost revenue and tarnished brand equity.
