Today in luxury marketing – BMW to make electric cars pure luxury; Master of the brand: Bernard Arnault; Heritage luxury: past becomes the future; Luxury designers launch 3D glasses for the holiday season.
Only 21 percent of luxury retailers currently let consumers complete transactions from mobile commerce Web sites or applications, according to FitForCommerce.
LVMH’s revenue is up 19 percent this year, putting the company’s overall take for the first nine months of 2010 at close to $20 billion.
Conde Nast’s W Magazine is undergoing a massive rebranding effort that includes a shift in focus and a revamped Web site to attract new advertisers.
Luxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.
Targeting retailers, mobile marketers and service providers, Mobile Marketer’s Classic Guide to Mobile Commerce offers best-practice tips, insight and analysis on the next frontier of retail.
Luxury brand Chanel is staying connected to its customers through an initiative that makes the mobile channel quite fashionable.
