U.S. preppy label Ralph Lauren will open ecommerce to Japanese consumers this fall via its first digital flagship store in the Asian market and is building its email list in anticipation.
French jeweler Cartier is pushing the history of its iconic Tank timepieces with a new video and Facebook experience beginning June 22 to raise awareness for the release of the new Tank Anglaise watch on the same day.
American Express Publishing’s Departures magazine is upping its presence on tablet devices via the Black Book to Go application that explores new travel, culinary and experiential destinations in the United States.
Private aviation company XOJet is partnering with Jazz Aspen Snowmass to offer its private-air concierge access service, likely in an attempt to increase visibility in a younger market.
Italian automaker Lamborghini is transferring its fleet of historic V12 models from the Lamborghini Museum, Bologna, to London this week to be shown in an outdoor moving exhibit.
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The growth of social media networks has brought changes to customer behavior, affinity and influence, leaving luxury brands to unearth new strategies for creating highly effective social retail experiences.
Italian fashion house Gucci is working with Samsung Electronics to offer an immersive in-store experience devoted to the label’s timepieces and jewelry that combines physical and mobile commerce.
Italy’s Fendi is looking to target a trendy, fashion-forward audience with interactive advertisements for its eyewear on Vogue.com.
