Apparel and accessories
November 4, 2019
QR codes on labels of Ralph Lauren products help authenticate merchandise for consumers and aid in supply chain and inventory management for the U.S. fashion giant. Image credit: Ralph Lauren
By Staff reports
U.S. fashion marketer Ralph Lauren Corp. has stepped up its fight with fakes via the launch of unique digital identities that let smartphone-wielding consumers scan the apparel or accessory’s QR code for its authenticity.
{"ct":"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","iv":"102be26c4b96e39a8adcf403827923bf","s":"793a97408e2e1025"}
Share your thoughts. Click here