Apparel and accessories
November 4, 2019
QR codes on labels of Ralph Lauren products help authenticate merchandise for consumers and aid in supply chain and inventory management for the U.S. fashion giant. Image credit: Ralph Lauren
By Staff reports
U.S. fashion marketer Ralph Lauren Corp. has stepped up its fight with fakes via the launch of unique digital identities that let smartphone-wielding consumers scan the apparel or accessory’s QR code for its authenticity.
{"ct":"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","iv":"83d34896b9ad077502ba5d7579ee5f73","s":"08bca96c0ef58bf1"}
Share your thoughts. Click here