Apparel and accessories
November 4, 2019
QR codes on labels of Ralph Lauren products help authenticate merchandise for consumers and aid in supply chain and inventory management for the U.S. fashion giant. Image credit: Ralph Lauren
By Staff reports
U.S. fashion marketer Ralph Lauren Corp. has stepped up its fight with fakes via the launch of unique digital identities that let smartphone-wielding consumers scan the apparel or accessory’s QR code for its authenticity.
{"ct":"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","iv":"6438067d5a06e114b8bde616ccf167d3","s":"7288a8ec8a3f826b"}
Share your thoughts. Click here