Neiman Marcus-owned department store Bergdorf Goodman is using the Instagram photo application to increase awareness of the retailer’s shoe salon offerings and updated mobile app.
American lifestyle brand Ralph Lauren Corp. has bought out a solo sponsorship of The New York Times iPad application in September with content including streaming and embedded video and commerce from Ralph Lauren Magazine.
German automaker Mercedes-Benz is giving its U.S. dealerships a halo effect by allowing them to donate $25,000 to local, national or international charities with a Facebook competition.
American Express Publishing’s Travel + Leisure magazine is celebrating its 40th anniversary and record number of advertising pages with a global bazaar and party in New York, and is spreading the word via print and digital marketing.
Today in luxury marketing – Hermes documentary Will premiere on the Sundance Channel Sept. 10; BMW’s U.S. sales rise, outselling Mercedes.
It should be no surprise that one of the newest CRM strategies reflects that larger trend in mobile: the use of apps to engage the consumer.
British fashion house Burberry rolled out the marketing red carpet for its new Burberry Body fragrance using social media, email and print ads, and has now added a television commercial and music video collaboration to the campaign.
Department store Bergdorf Goodman is coaxing consumers to its blog, mobile site, store and Web site using touchpoints in its Fall collections catalog.
British menswear designer Alfred Dunhill is implementing new technology in its mobile application that uses augmented reality to bring static, traditional out-of-home advertisements to life.
