Luxury Daily, August 19, 2011 – Missoni avoids brand dilution with secret Target partnership
Search Results for:
Luxury Daily, August 19, 2011 – Missoni avoids brand dilution with secret Target partnership
Missoni avoids brand dilution with secret Target partnership
Mass retailer Target and apparel and accesories brand Missoni have built-up the anticipation surrounding the Sept. 13 Missoni for Target collection debut through a creative Tumblr blog that, at first glance, appears to have no real connection with either brand.
Is Giambattista Valli undermining high-end relationships with Macy’s partnership?
Italian fashion brand Giambattista Valli could possibly be harming the relationships it has with high-end retailers by signing on as the fourth designer for department store chain Macy’s Impulse capsule collection.
Rebecca Minkoff awakens collection via video display
Handbag and apparel designer Rebecca Minkoff has debuted her Fall campaign video that juxtaposes luxury and bohemian style.
BMW draws new customers with social video push
German automaker BMW is pushing its 1-Series vehicles by using the campaign’s social video to welcome visitors to the branded Facebook page.
Mobile video expands brand loyalty cross-platform
Luxury brands that incorporate mobile video into their marketing strategies have an increased chance of consumer engagement, reach and loyalty.
Tory Burch, Credit Suisse and Frette – News briefs
Today in luxury marketing – Tory Burch markets minority stake, could be planning IPO; Credit Suisse sees 30-40 percent chance of recession in Asia; Edmond Frette expands global business.
Elie Tahari: Ecommerce, mcommerce stores targeted to lead in revenue, volume
Apparel and accessories designer Elie Tahari is attempting to increase digital transactions with the relaunch of its ecommerce site and the debut of a new mobile-optimized site.
Luxury Daily, August 18, 2011 – Ecommerce, mcommerce stores targeted to lead in revenue, volume