How to buy mobile media
With all the fanfare around mobile, Apple versus Google, iPad replacing PC and the allure of iAd, it is appropriate to write about the basics of buying mobile media.
With all the fanfare around mobile, Apple versus Google, iPad replacing PC and the allure of iAd, it is appropriate to write about the basics of buying mobile media.
British auction house Sothebys launched commerce-enabled applications for iPhone and iPad to let consumers bid on luxury items right from their mobile devices.
Luxury consumers are expected to open their wallets and buck projections of meager spending growth this holiday season.
Fairmont Miramar Hotel & Bungalows is teaming up with Off & Away to auction off ten Signature Bungalows as part of its 10/10/10 promotion.
BMW is reaching out to affluent African Americans via a year-long partnership with Uptown Magazine that includes events and advertisements across print and digital channels.
Eve’s apple is promoting the launch of its ecommerce site with a $5,000 shopping spree giveaway.
Today in luxury marketing – Burberry misses out on London rally as takeover talk cools; Toyota to offer lexus rebates to spur brand’s U.S. sales.
Neiman Marcus may be using its annual Christmas Book catalog to forecast consumer demand and streamline inventory management during the holiday shopping season.