Mobile
Sothebys enables mobile bids in upscale auctions

British auction house Sothebys launched commerce-enabled applications for iPhone and iPad to let consumers bid on luxury items right from their mobile devices.

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Research
Recession-proof luxury consumers to spend more during holidays

Luxury consumers are expected to open their wallets and buck projections of meager spending growth this holiday season.

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Events
Fairmont Miramar partners with Off & Away in support of nonprofit

Fairmont Miramar Hotel & Bungalows is teaming up with Off & Away to auction off ten Signature Bungalows as part of its 10/10/10 promotion.

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Multichannel
BMW speaks to affluent African-Americans via Uptown Magazine partnership

BMW is reaching out to affluent African Americans via a year-long partnership with Uptown Magazine that includes events and advertisements across print and digital channels.

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Advertising
Eve’s apple drives traffic to e-boutique with $5,000 shopping spree

Eve’s apple is promoting the launch of its ecommerce site with a $5,000 shopping spree giveaway.

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News briefs
Burberry, Lexus and luxury ecommerce - News briefs

Today in luxury marketing - Burberry misses out on London rally as takeover talk cools; Toyota to offer lexus rebates to spur brand’s U.S. sales.

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