Kate Moss for Topshop gives luxury retailers access to aspirational consumers
Luxury retailers have jumped on the bandwagon for the Kate Moss for Topshop collection to reach outside their typical consumer base.
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Top 10 luxury brand multichannel marketers of Q1
Luxury marketers amplified in-store ambiance through digital initiatives in the first quarter of 2014.
Luxury Daily, March 31, 2014 – Expert content lifts purchase intent more than branded user-generated media
Fortnum & Mason dresses up maintenance tarp to attract foot traffic
British department store Fortnum & Mason is undergoing maintenance on its flagship Piccadilly building in style with a façade covering designed by artist Rory Dobner.
Luxury Daily, February 26, 2014 – Net-A-Porter’s print publication cuts path to purchase
Taking a brand out of the luxury universe
When a brand cannot or no longer wishes to respect the constraints of the chosen business model, whether for reasons external to the company or internal reasons, it is time to consider leaving luxury before it is too late.
Luxury Daily, November 8, 2012 – Neiman Marcus taps global desire for luxury via ecommerce expansion
‘Gen Z is accessing luxury through fragrance’: report
Young consumers are continuously using perfume as an entry point to prestige beauty, according to new survey data.
Luxury Daily, Oct. 24, 2022 – Shopping habits, expectations evolving as consumers return to bricks-and-mortar stores
World’s leading luxury business publication October 24, 2022 Read more on luxurydaily.com | Subscribe | Sign In Access 90,000+ articles, reports & videos SUBSCRIBE NOW Retail Shopping habits, expectations evolving as consumers return to bricks-and-mortar stores As consumers return to bricks-and-mortar stores in full force, they are coming back with evolved shopping habits […]
Content-commerce could help secondhand luxury gain critical mass in China
In China, despite years of resistance from consumers to buying used items, the secondhand luxury market is growing faster than ever, driven by both the COVID-19 outbreak earlier in the year along with changing attitudes among the younger generations.