Luxury Daily
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April 28, 2024
  1. La Mer appoints first male brand ambassador
  2. Saks launches retail media network
  3. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  4. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  5. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  6. Six Senses wins top 2024 Positive Luxury Award
  7. Burberry transforms customer experiences through digital innovation
  8. Kering rocked by 11pc sales dip in Q1
  9. Chopard lifts horological history of Happy Sport with 'Legacy' series
  10. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
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Fragrance and personal care

‘Gen Z is accessing luxury through fragrance’: report

February 15, 2024

While legacy makeup brands fight to keep market share, the appeal of prestige scents remains steady with younger consumers, according to new data. Image credit: Kyra Kyra's State of Beauty 2023 Report suggests that the appeal of luxury scents remains higher among younger consumers than that of high-end cosmetics. Image credit: Kyra Media

 

By Amirah Keaton

Young consumers are continuing to use perfume as an entry point to prestige beauty.

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  1. La Mer appoints first male brand ambassador
  2. Saks launches retail media network
  3. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  4. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  5. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  6. Six Senses wins top 2024 Positive Luxury Award
  7. Burberry transforms customer experiences through digital innovation
  8. Kering rocked by 11pc sales dip in Q1
  9. Chopard lifts horological history of Happy Sport with 'Legacy' series
  10. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
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