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June 15, 2025
  1. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  2. JW Marriott opens first property in Greece
  3. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  4. L'Oréal to launch #JoinTheRefillMovement campaign
  5. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  6. Valentino Garavani unveils Vain handbag campaign
  7. Bentley Home debuts picnic collection
  8. Versace recruits American actor Channing Tatum for Eros campaign
  9. Ronald S. Lauder retires from Estée Lauder Companies Board of Directors
  10. Chrono24 rebrands in bid to lead global collector community
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Fragrance and personal care

‘Gen Z is accessing luxury through fragrance’: report

February 15, 2024

While legacy makeup brands fight to keep market share, the appeal of prestige scents remains steady with younger consumers, according to new data. Image credit: Kyra Kyra's State of Beauty 2023 Report suggests that the appeal of luxury scents remains higher among younger consumers than that of high-end cosmetics. Image credit: Kyra Media

 

By Amirah Keaton

Young consumers are continuing to use perfume as an entry point to prestige beauty.

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  1. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
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  4. L'Oréal to launch #JoinTheRefillMovement campaign
  5. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  6. Valentino Garavani unveils Vain handbag campaign
  7. Bentley Home debuts picnic collection
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  9. Ronald S. Lauder retires from Estée Lauder Companies Board of Directors
  10. Chrono24 rebrands in bid to lead global collector community
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