Luxury store is temple of the brand, says Coresight Research exec
NEW YORK – Luxury retailers need to create welcoming spaces to allow consumers to fully immerse themselves in brand messaging.
NEW YORK – Luxury retailers need to create welcoming spaces to allow consumers to fully immerse themselves in brand messaging.
Retailers are looking to bridge the gap between physical and digital, as even tech-savvy consumers continue to prefer shopping at bricks-and-mortar stores.
Luxury retail is increasingly becoming about more than just shopping, as stores put together multifaceted campaigns that entertain or educate.
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