Harrods crafts bespoke experiences for consumers with month-long series
British department store Harrods is bringing together a number of brands across categories for a bespoke event series.
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Luxury Daily, July 17, 2014 – ROI of events exceeds all other marketing initiatives: report
Luxury Daily, July 15, 2014 – Neiman Marcus incentivizes Middle Eastern ecommerce through Borderfree, Visa
Richard Mille, Vertu tout innovative machines in Robb Report’s July edition
Watchmaker Richard Mille and smartphone manufacturer Vertu lent their mechanical designs in support of Robb Report’s “Elite Machines” July issue.
Maserati sees 323pc sales gain in first half of 2014
Italian automaker Maserati is continuing to break sales records in North America with the announcement that the month of June yielded the strongest sales during the brand’s 100-year history.
Luxury Daily, June 27, 2014 – South Korea boasts highest global credit card penetration: report
Tiffany, Porsche lock spots in Robb Report’s June Best of the Best issue
Patek Philippe, Dior and Ulysse Nardin competed for visibility in Robb Report’s 26th annual “Best of the Best” June edition that lists the world’s finest goods and services across industry sectors.
Mercedes-Benz shows dark side in new fashion campaign video
German automaker Mercedes-Benz is highlighting its ties to fashion with an eerie campaign video for spring/summer 2015.
Chanel repeats fashion show to underscore US influence
French atelier Chanel is traveling the globe with its “Paris-Dallas” Métiers d’art collection’s fashion show.
WSJ. magazine sets sights on Brazil, Latin America with new regional editions
Due to the continued success of The Wall Street Journal’s WSJ. magazine, the news outlet is expanding its lifestyle supplement’s reach to include affluent readers in Brazil and Latin America.