Published: May 6, 2014
Giorgio Armani, Christian Dior and Balenciaga were among the marketers channeling the “American Spirit” in the fall 2014 issue of Fairchild Fashion Media’s biannual imprint, Style.com/Print.
Published: May 5, 2014
Jaguar North America is adding more flair to its British Villains campaign by teaming up with British fashion label Thomas Pink for a pop-up shop May 9-10 at the brand’s “Villain Academy.”
Published: May 2, 2014
Today in luxury marketing – Christopher Bailey begins new joint role at Burberry; Dressing the man of means; The booming market for selling your luxury timepiece online; You gotta own luxury to feel it.
Published: April 24, 2014
Menswear label John Varvatos is expanding its apparel offerings to include made-to-measure options to follow the trend that has become a primary selling point for fashion brands.
Published: April 22, 2014
Published: April 22, 2014
The “YUM” acronym has commanded a lot of attention following HSBC’s “Rise of the Yummy” report, but will this demographic alter the luxury landscape?
Published: April 22, 2014
Cartier, Hermès and Roche Bobois crafted a “fine romance” in the May issue of Condé Nast’s shelter publication Architectural Digest to embody the affluent lifestyle of the magazine’s audience.
Published: April 21, 2014
Italian automaker Maserati has created a fluid mobile application for its Ghibli model filled with images and video that informs in an even-handed manner.
Published: April 18, 2014
Italian menswear label Canali enlisted Mr Porter style director Dan May for a fashion feature that instructed men how to wear one of the brand’s jackets.
Published: April 17, 2014
Ralph Lauren, Ermenegildo Zegna and Barneys New York placed front-of-the-book advertisements in the April “Car of the Year” issue of Robb Report to reflect the fashion sense of affluent men who are interested in automotive coverage.