Marketing
October 27, 2020
Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons
By Ellen Kelleher
The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.
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","iv":"49b8a259df67a2864ce89c8e4eb07b77","s":"80a43de9801d0897"}
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