Marketing
October 27, 2020
Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons
By Ellen Kelleher
The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.
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","iv":"4d5994dbceb1b49233f1e3f846aad73b","s":"9887ae9e541a2c4f"}
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