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April 11, 2026
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Marketing

Pandemic will not slow down mobile ad growth: Forrester

September 8, 2020

Mobile ad spending is expected to rebound after 2020. Image credit: Alibaba

 

By Sarah Ramirez

Even while consumers stay closer to home during the ongoing coronavirus pandemic, many have made smartphones their primary digital devices — and brands should adjust their marketing to meet this important shift.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Subscribe now: $12 for 12 weeks
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
  10. The 1916 Company sets up shop on Manhattan Beach
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