Marketing
September 8, 2020
Mobile ad spending is expected to rebound after 2020. Image credit: Alibaba
By Sarah Ramirez
Even while consumers stay closer to home during the ongoing coronavirus pandemic, many have made smartphones their primary digital devices — and brands should adjust their marketing to meet this important shift.
{"ct":"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","iv":"fcda8380eace4f1878bf5958aed3a712","s":"7cbc262ed6fdae8a"}
Share your thoughts. Click here