Marketing
September 8, 2020
Mobile ad spending is expected to rebound after 2020. Image credit: Alibaba
By Sarah Ramirez
Even while consumers stay closer to home during the ongoing coronavirus pandemic, many have made smartphones their primary digital devices — and brands should adjust their marketing to meet this important shift.
{"ct":"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","iv":"fa00eed3d1751b99896a14d44c793ac7","s":"5df8e678228a8a0b"}
Share your thoughts. Click here