Marketing
September 8, 2020
Mobile ad spending is expected to rebound after 2020. Image credit: Alibaba
By Sarah Ramirez
Even while consumers stay closer to home during the ongoing coronavirus pandemic, many have made smartphones their primary digital devices — and brands should adjust their marketing to meet this important shift.
{"ct":"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","iv":"cf1c9d7c74404c010c2775d44636f0f7","s":"457d855d96bc5ac9"}
Share your thoughts. Click here