Italian watchmaker Panerai is directing traffic to its stores and digital outlets with the launch of a new iPad application that serves as a puffed-up product catalog.
The app, though not commerce-enabled, is media-rich and gives tons of information on Panerai products. It is available for free in Apple’s App Store.
{"ct":"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","iv":"79cb50fe726f2e391577ab7655497c91","s":"6123cec11a7f3312"}