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In-store

Parmigiani aims for visibility with Luisa Via Roma window display

June 18, 2014

Parmigiani's Tonda Métro collection Parmigiani's Tonda Metro collection

 

By Jen King

Swiss watchmaker Parmigiani Fleurier is looking to bridge the gap between watchmaking and fashion with a partnership with Florence, Italy-based retailer Luisa Via Roma.

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  1. Bentley powers up next-gen Flying Spur
  2. Vacheron Constantin, The Met select finalists of craft-focused residency
  3. Immersive tasting pop-up from Don Julio coming to NYC
  4. Wheels Up introduces Sustainable Aviation Fuel program
  5. Veuve Clicquot circles back to city of LA for Polo Classic 2024
  6. Luxury Unfiltered: The power of little luxuries
  7. Rimowa revives archival design in throwback campaign
  8. Genesis plugs GV70 in ‘No Old Thinking’ campaign
  9. The power of affiliate marketing for luxury brand growth in America
  10. New marketing chief takes reins at Equinox
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