Mobile
June 20, 2013
By Joe McCarthy
Swiss watchmaker Patek Philippe is targeting affluent women through a banner advertisement on BBC News' mobile application that builds rapport and coaxes new sales.
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","iv":"747edf5f28392e6f1d50a982499ff126","s":"788e223ac5538f70"}
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