Mobile
June 20, 2013
By Joe McCarthy
Swiss watchmaker Patek Philippe is targeting affluent women through a banner advertisement on BBC News' mobile application that builds rapport and coaxes new sales.
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","iv":"a56b6fae54271129f94033cdb40604c8","s":"c1936eddaa611ae0"}
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