Mobile
June 20, 2013
By Joe McCarthy
Swiss watchmaker Patek Philippe is targeting affluent women through a banner advertisement on BBC News' mobile application that builds rapport and coaxes new sales.
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B1C\/9oSb4EODovTm7LJBwng4l0qWNOX8O\/5gGiaheINJzQ7LAkd5MIs9c+YRZlJvSRfCXx3JD\/OUoI9zG+D0L9uMFQLrYg08KmO5IE+cGIcRH\/LJ9jDQtfrDZCvjChmyDeZJvGSfK7qzNVCvZnxnVQV67X6knDtY8cJ9qL5NXlkztANbzNjib3T9XgmqPErEiZXsQXV\/PaEQ152j3t2+68K\/3aXpIgek\/+ARYRJiW2WeGhK3rnEzWFNy6Goc0Tyxw3qQ9uD6RQcT6S1yH5AGe1St+KkYjk3E9WESNXDZ+qIngsAhTlwCy44Spuow93G1DraMjxLNqZ9Swbv+elmojRqXvVy5tlpk0D9h95naXS8fRX20cCOKz5oNYh+IVf7LqYdK3m3it9EngJXg5pnU\/VifT5DFf+CinMMW95ZUY3lBmxFwMBzzkFo\/oKv9xmOWZrIPVksl0a8xCbx2Aa06FCsXtoVQfLD6qZPqgevv4to0JKIpHU3+S8U892hH6H1PzXFc+1YQe7Rj7cl9gsOGrSQsSMkmZD2L2FnV8Foy302h8X8idY34+Un04ze5g3FYuQ7W3bs\/fmmY6GCeM3kT8aqB+8qEJJGKYlfVwWEuYC5hQQA69tjjXepOBHZRJP7rGJtjPaVdgBCsl0fi1WJsCmIN7vKKGTgBPvry15qMrdMhuRlT1lyTRo0fgQpBkmOljeyYA04V9VcuwUyko1d73Xlpm2qdiZoEch3AMYhyanUkxUiJl3JpV51hvUF50LmeEYWjAKJ3Obhp4WrIpUP+Ss1OQgvneR3pLBRO5F\/fUUVOxSnednNYOaHdlmpk1gHaenY+opraICusHwEPjjIaJu4cHHx+03\/ANaINAZmoEfdJEv\/BmmVOibhei9Wv4fEhtFmONvwRccuCnyOkniYqs+xN1f812aEg9Fl3GpLvrqEQHec3SeQd49XH\/mqrWiie0z9o0X1oLIquylSHL9K\/KcSQGtWjTyyT1TsfinqHYyLJ02LCIpmznjvvYPIbW6R7kzcYr5qqIJaTENGb\/yVsULdqJzLKeTwByhOc7TAmHgP03Whp3maB+3QO98qWLL2bYtWoMQA0Bpho+V8ts19dc900J\/E+Ovq2azQGNMxT922UndW6mobeR0EWBdPTBBj3d9T8G8WBwdrcyGAlPYTdpOuszgUkxu8vWfk+FRCzUGxScb4UFo3PHZ5eRTRRSdBKurApZ3v\/pmNOl08VKhCDU0kolxHwPnf8dOdYCbkmCEy4KncHFvDog2weSH+IeaXTPEhnI9k1aFTR1T6sle38XWfIXq2ooJUVmJnq5XQIknWnBaWbA9Yc4zqd7jXEWorXl3DlAvvkAP4mmDPIcGJwFcNArpu1anQVu13CfuAkJJOj7gyXVF99IbyKgJJWA\/qxe41+xdGh1QTI4yPhhMJBZv9s8X0ulEGQY7uXaT3UDJoMJKG3e4keRvEEOirdF93LA4OaqfJkJeCO9HwxNCyb\/SYN01TqzD53\/UDlAFqkOd6hVonbn4ksoDOtTe66uCh1ixXI8BzQQ9eEaIlApTtTXwxIcYvXVeugPzvHH4tNZOGw++T8FHRWAuDJvLRWmnEn2L9SU7GasP8+BPMoQIqprHo0bZ5qrV7MoKSDTJQfbl8svbGBFxsDDATERMCR8L1IteKueupKd6jv0nTXIdC9fU9Awa+\/SgNzswgWGJkABj7WO2EbBIquN\/jkPMH7zGqsa1zsQ9Fasqt9ZXEWs7XkN6V1qiWwfXF6xShwv9DGLuQIhJCVVONqyy3nFBQU9nrP0r1i71MJKYcd\/abhi6CyCsjwRvE1ETMBOLPXnpg5d4SP3r9yB2yFCA7lLTj9tdUw08qtP+wtqb8J79QnG8IH7Wc91nC+NBT3UXBml6ng3aziA1wcA=","iv":"906a2b532645c232823a0a95cc1db850","s":"1ed54de6fcc3e097"}
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