Jewelry
March 20, 2018
Patek Philippe launches an Instagram. Image credit: Patek Phillippe
By Brielle Jaekel
Swiss watchmaker Patek Philippe is finally taking on a strategy that many luxury brands have been forced to adopt ahead of Baselworld.
{"ct":"Ar2cxI\/hZX3M6RDJFBnDjCjLIwFx1Ba+r9a8wvlhpIXe\/3HqizKXgNu5PiIV0CZMnCE+gPPr\/3qnPjRf7VslRVaW1SF0NenoX50iU24+LH7y6dE4dcDlYLLVZh7cg54ANw8KDyHR2BrqPPUXsANWq83hiaq7idQNPE8WUl59\/TZ4f7Xrlbi2qSmCLLSQDK5fVXx6W8k6TThYj8DL62Zvk4zKDe3gOsJw9eTetgfVzhi\/DJhkSrhP9xfUXDSuAW\/EdTmkGfhkGETqHDB8PY5u65VCKudbO5yPdHA2TIYkABiPoW05ulniGd9v6yPAes\/vWqyZ+tCHCEJBX3fL7xBINtV\/3vtyOHtykfEXub1omH77J34v1mzuDw7kR0n\/LqZF8TrOePUMXFINZK8V\/qHOaP6StuyULEv+IMig01DoOhoW968OQP+BHz9bYXAY1S\/NK5d8NZL1RGdAhEJnyUefVui2rFwOY6gx9htKUziY7w17gvpecHALm4i+sd1dWp1p4qF2f48MAy\/ODvK4jMrNpqvFLx2iDZQrSrfylZUth9BA2LOs8nvXONZXY00XebkdpMD0w5pqQrQsuwRCvpwl88BCBRmLA7ybXPVB2e6rFYd29eZ9lLLQudSSRLul99yMvvJCVOm9z7bib6DVnA\/RXcAuOixQyMd7wcZhc5OQfgVcTBP2sd+qP+Cb14fh66pULiHLMCQOK9O1jfCYM3v2gslOu0ByNWegrXhINtEn3QoliipG+DGr66zmyxBWbVR+AiHOdb\/ld0rXj+XeE0pEJqntV9i\/tLdNQezI6ar+XYUA0YtY+l+t4MvsqdxTugWRwc3b3H2AyzCHyJH8oNDvi7TkgDJ\/svDwEvppgfM2xVkmYP1B2MSALHjKZR1JT5fXgHvtE+M8IzSh18drLGnm7YJWsbDQPOsNPCYQyNef1\/q5BY38Ek6L7ZWzWxoYRYih\/5jrbVedFvI3thdCg\/pzpOkSKqS5JtT0TmBN\/SOAYxe3wgtR3yB023VReeJk\/\/dUSBe4WIHP4gurGCyjWROod2KeoweejXHWd749tBCvXbE13HogqMZd3sG44Sl2NnewHumBJMDoyxRUrUo9XPWHMbtZIYO0mXxR1InP9GxIXRbshzQN54v6w8m9WgeHjp6FH4rKLaZOGUv8nLOZWFcu2nEXGwjOzLm\/X+Qo0q97STM7iDPsdVSLYk\/ggsiKR9e1SBk6zBYg\/rEeIh52V9yNr84VMaztSVmdnPixN0MZBCbnse+F6c5PyfW0LnMf\/yoeear4ix5kK7YOGVwr5ELmrlFGQ3WslY08fMAUiGmLXiZwNkvacNK5pLPglNYFy5NfoLdiLGGItXuT1fwG2xdNus34biJsWsrZ6J8R1NfiC0aj0m6CWu4sy+HVXKAL7NJGI9UaOL3pMQopNZbznJy0H9MZExtYVE+x1Rh0xzRolrSA7mmUP\/EdGSim4L3\/KU+J2Qez2GMr5W\/y3A6Rn0o57EZKDXqpYYuE3p01uYZpVat1aU7Z2FQF1grVgMIzJtPh1Q8khcBGbV0Ey2WYnDNjpmU31ih0nfE6Dy\/QK\/pXDjCUIIzfe6VymKccPuE7r53oxjgNvt5EvBXdGvZq3R6YH0c7EHx+CgmEO9W8M6plxgQCtKBtSiORSVr+1r8ExaZ1ROXg+CY0rX2Uy9RukzXRtQ3\/AmzUEliR18v1TwJn0KSZdjbmgPRPlxRfjInXvJxwZy1qCapkdnkgi1O3a7jSIx5tXDBrIM6oIc7rzH8TjR1u9QNCmF+3a7RR5c3C0gx4o8iUnTwAv+fy6iSx86UxhzVcE0MiX\/p+A8OnOhYV5AsYu5cTRxO6NmPLzQ2LeGEGiriki6YcBiqFCAN82nK+7opl5L+T5xTNW+8qiF2XS8U7tmPAfMTcBRX5BQsrgfNQYWPqDykmnZ9BgP2gYyVS7HE2UutIb2SSqahI9GBFn3u3sIJm9vKh9ly80YZ73K026vQKuGXf7YmRaAxBjslqWi0Ec1KxVGV+BvrqqaOH\/dPK6LFGAJkjyaN\/8uzO7fnPWomqpD35q0DAST3gYqrQSGQlCSMAsA1qWCGzJvzl5LHaeJg+FpG5iEFoWs8R1rsgjU7Z5iAnM54nUF55T9uVlgj+m0f\/VtpGm0X5dOcJ+GlTeHFf6SKuIvcivrlQ7E9YTNX3EsqNcG5lYxq6vFgVdxKsHKs3OOhF8nR1aeWYpzyECm2Lp7j0w3OWA0owKNzWrNbkc4rAFQRT2B0H0TA0Q55aAFFArGJyj757MIHbKN7WWSH5LyUZNBiFTsc+meyefbWSLWAOlYLvvCfFGKuetom95s1bmgHzWlbV5AH2Vfe7OJyz68RKOZve5H4c5QK\/Sos5Z\/MuPn6exTwdcVq8wgWBFg9\/Q2V+tUZSO610HllZKgeXaOezbPoXU25p\/\/go5eo5\/Q5BXJIPWIIyi5YS4E7a0sbCc7QlEv256v6jeGuHmiGD1Ab7KSVoFAMi8f+JduaLRdAeiM\/prmOj+cn3I9UVIHTyaLtU7+tFg8yv\/zFli5BJYbJixGgKp1+\/b9yikOLvxEd9lPlNu2c4NRYtID5CLj23VE1CsCG3bYJ7Q7iKTEqqoyFwwdMG4i5+Ynd28\/+34dVJs0bz1SC2C8ZvNBsGeqVuepC5fQyBTfCEN9z+ucvw76Bw3t2LQylVytvdm6JchSjAmLU9xbgj\/RNeoRI3b6OdIpB9oqwPSUSAOkd5RTTMxP28WVqfwTG+PrpHZzzUcBPwoI3W+80Zy1ZvuVx54gQndAjhIboel5D0jHHFwzLNGJGH4CEfroKDmpshfDEBo6hCmTFfb01TEJgfmTUcOmFJrxQ3ZBYp+oi0qB33mZXXaRVKGPaWJ1694a1koW0Oi7a\/O0YRkcJT3cGGAb65VAQrjGMIIZ6FYygelTAVJauagvjJIDbh6hFNfvvLolf9JqK1iIc\/Apso9NUCa6t6c1bJRMOfiPB7OILVoyRkH51CsKwtKxe1mN7eTrnj0osYPvZaMCir6NFY73utWuEvyoq6lo3uPgZLqlUHvDOUPSj6StmZdmKMLQ94rNn7\/ExY1p+tL9EmER0R+3BE+dP1kyl+5aAQuqHSl6gKHo\/gtRLPi5lS3FJDxbkCZ0CdwkukIZ2pJHL7YSmf70Eq1zeafOchwmz1z98XGNHftHP076CnZa0zoUvoJWyvCdXEdZQ+ez179MewOeTnEzmvLpoNeCQyO4wZ\/K++Gi9r7rk727BqKGBSRCbDa+c0hJx06rf58M4tGSti01B3BS+FqRD645i40aU4xxOc5rjF3ZHrFDISxtxZJSbj6XhDOwPbgvuOtoOUPcpDgtTgoABDoAAYcvYLYkbkNHL8GbGKagHE2Xe1waON2Z+4kUDa1i0BoVOiunBL7xl4Kx4mNDOBEUjpQM3tFjza09REkWQabfgYzV4qfqym7sqnHd1AmtOKq026U0HOOfwx5PbekMn36Mr7cGh7lh\/O\/I2SogykNZyim9zXrMZQQCegnwIz7LaVnMQNN6R\/KbwyVWJuAOtUNN\/yE1m\/Ch9gzMSYRgjfaYX1R+mE9uJu5Z9vvWx6DaZ8KyiKGmkMSoqBrlSfhfm8v3aOrk0AeqF5o2X3aNJ7gpcMh5RyFg3FSzuWpLTbcJDLyo76zA4kBIdfDaI\/Y03YzZ2lC0pPVjqgaEmiv0BV1qjViOxnwoI0\/qNTXOqCi23Su+ua1RCq85o2gRGiL1\/jlSGIMK4kZ1UXT+frtryvG4jhs+HCLnoYTbNbP\/AtuOy2UDBX8bw2PcITExh7oe0hGtD\/5kpl57XrOoN7S18neEKuSBHPdCD+p9WqtzlWjjXd9g7eCgD\/KNJrZm9fAUAxT4tkpkqdWbiBwQBqHKWltoveF9erjgr\/\/VYGcCruYaRpV+mFas4SPSu24usY5smnr1x62uJOpyqrMQLIT4lrkYVpGKVBwjF5U6nDTssE4l0+N5ZjLfBkfcrcodTmElvIWBIvJ1btlA\/5iylf1yRlI8HlqLgdKAgSxwFtAArK0Hq1yfBG+zbPvUsFCPP7HmAq5UTfSo7eiCXc387y6lbXDkELiAylusUxG2tb2v\/+ICPGphypJuY6SEDvzSl6kt2oUMyyqoCJko9tKYIlHMpUt\/\/sVNcC1Xwer95toNoQ0Id2bEgQVjiOFeVOMFw+ZqDD6ySNZGeVZrCx7rE2E6Cl4CFRUUxMXf2ObCVsyPEs6k3IGPoywIQUE22jOKmANq8LI3wdVevBRFh8WLIH0IIxq+GYVvKXcyfs5WBHdFIeHuFbXvjmuzZxCGXn9tuqJp03FjyrlZbFHgHHp3CSeAvJ+2ZAVLXBYNDW8hDGu4fHBJ25O0YtttDuNfCW9wky2e7+v1dg3HPo44L8ofhR1LTk0tT4DFEV0mqYIqop+2W2bMofJ3zyfHFWODfMMOlNg1Zsrb6ojg0uGBTQE7CyxAJMQ\/SdRFDJzS\/U0PQY3KB+srgM7+5NH1xZUw9nokhCSxR9DDHnw0IRe4nROg6rhjnRV6WrswbyCpGm4Ce28B0sg5RxqtnuADIbdmIV6\/19lsW0qeZMfcU2pbD+s4oWkpVD6vMH0mP6UKyD6e9iEdfvC0YNBq8lspSQdOyG8NUY4ro7ehU2zTEDuqwWfsjUn0NoxCZs5JWapNpCPCqkiden16NuTejOErpCMMUk48hNNXzhV5a0U9+r0Nw20Q8ERJRaYrv7Od2jKi+V2noB8LRiI6H8s104kctkX7LtX7gQ1BKuCz8zbSjjIkTNUUsg5WO5vflYKrCYeIGnB3e2f0FXp8hfY\/IfVHBIZ8pCM0ZW0G2lSikvKMo9GKuy5WVLquRJvDGWyX8nDeJOpucoOGxXnYhXnRTNuXKHRmDirTyd9OMwKYKXafFEXXToP0kiMrgIZbtM8L3yFfRtLjjcHcqlL6XnlLEI\/HnsL7jXqWUxeE5cug0wG7ZAHhTb7UKtd5Zvl9D2AWFi\/UMyMir5j5SQWo1LO4ndqkCgTelDyHIbwH5b+OhIrMl0A4Q+DRfrN7AtWZjvYkP7ZjlYG2IWKJmtG23q\/WfwobyfW0yoVYzH1J9F7AxLQkbg3vxI9tN0zSMVXQmpAoNgEu+yQUyB+cfEZJN9Lv58fQZy8FCNXReohx67GSWxhu0wrVMG8fwDCacYv8CAOF7PaVqCsJ++h+ySGyzvKwYqxS9LNt59FrhPSJYm2pDBCUNJcyzX\/19FTlcLhDMYtHGS5oDjU8NMjQolpk8uQQd\/3JwMO957mTGdzrjcdjW3CzjXQP3wHiCk3aejoXrm0JA6UfqZUgprmljvXckB+oeTgH3NOve1TRYvmXBODb7Xq5uW2IXQU7dZL6QjEaJSaP1pZUxehcBQRs\/yc87QPBFUOuQT1YjoQomvOdd3gU3Ti4UHW3EVjQqaGqf6QtD5v0x8d4lqkrjBczHEF+U5skYl3V8IHNkXp3FcqNqJVJa0nqxQHaUtytE1u3c08WPg8Sibmaot8rVYh+c0VCwBWWtbj2cviwD8daGIbnCAh9Sii8hbHb6LHBxK3Nqt3DfU329JXtBdk6Q0gthEO13eshWKQpwEXmjVbfy8SCAZpg5n3YsT488Z6FliRTIObrLEVy9CCg7OcvBitnTJcyV635Mm6n81PGkfwJgRHq\/gh+UdCl3mApOAAHqVO9XWcZ4nrYtmdzjpDq682I45p1a6UgsIYLKUrGbnuNYWkP9s\/+pVkRvWViePXkZOBaPtI4u8I6\/M\/vlv1eW9dZckor27NAyk0LYkPcgnClAyvMuAfqoKYN9NRKWZwTdxVA9Z12Zd1nvbCZxhbZLhfm7njg9pu1HpWcFxcOrmi1A8+pt2ygSktYtCLw7fvCFudNIujvWna4UbuxdcekilbPFU1Gl4mLEnzRw3+Y92CsKh5eUVPpFrZDM+sITY5dTuBB+X5sx8Gbl0TWMR5EinVvYq2nDU92+PEm1xhDKCuR9Rz4UyztQLFyH5m\/fUB8hAXjcOGTqmBoC3o\/jFLayaj7KKaiQAHs5CPG3y+9z3uuSSZUhrQDztnOL13s6noMJlY\/QBgs9mJuWwfDrfI5Xd7+aetD1duli4jt4zC1ttb2SiWDgRSxKQmvzotbdIGmk45Z5KwcYZ6r2jY8B3dc0BCbWaujaj0GDpsNguAmcjVle3MCPGBbscid7mXnj38Y3kVK1nFIgdNJyiw1xC11sznDLAY+MeNDrt8UFJ2P+f8TfH1cUT\/87MloGqs2WdeDHaZtzS9z0ASsUmmuliRDKGifQVY9AEkcJynU0mK6NULAorKcCvIHEyAXFMucWxmxkUZMZ+7\/XfNLfMK6ruhaO7vVFAuHe014IPce0ceEPoCPfchCr0vTscv+lip9z2kUAGiXMaZOcoRnPMF1EhN9L0VRq0lVaiNbJhg6RcRIZ75TT+hLONHDdJKKUM+esDcUduJl0KJvEnpJ1jVU5ZNCwDd8DXsn18hwN7L7toqvDrAklfukeJXpJ4uP49l5gRUtEacidUC0zDZEC6MYJDXUxSN79JYYYTP2a0ExMxiB67FPW1UjKAAINn0JltzvWf0GX8FIRI2SmFTnMC9VPICE9AA4knkyy\/hgSbSXEXbQKisbndwNE\/o5qYOc0j4J0qa7EkAu3+45PySXMXDuLyXSRZQvk8gPtF\/q9RCw1MRwlkRP5BEFjHWtc901UqzFCnUq+G50pKcSxUkHdlq58ORpsOrCU3fre5mWMnmQ0gcpABk+N8m7UoZnIWot1wrwVwWXLJ\/mmNbwBEKTIPhljE\/jZowwqxz\/OsshuXLH5KkbQ+N+j963Htlluybs2FSqVPLjXBcLPXAAcLVZLNBlIn1q60\/8sRYSQ5VZKLx9rVgnRZy+rtfhasylqMAsd77Re2ijOhjCgtIqnFsbf\/mt3cd\/iCEVB0lsrmeCw2dtcSrbueioptsldWzsiHPmRHFyQmKk3uVts+o9+5O3RBQQAS9f4g+e2BkFP4Y1Lc5CPFofWOUG72jNmhN\/fmxacLxDIKZiOHtqPYgYPyUhJyzc2Rg0umDGDQ1s3WB7XgYqTZegmpfIyzgaPB9bjrlMQFRJvx9R7XYxP3BhwEWeNTtyAimbX8+6bLBvubmK3KqzLZw8Bmzud5vxMCxyJQrSo+K5RKerjRPJfzcIhs1Vadi5nLkyUHxUlcRzitpVzq5XGlG6WoHe9s8VieNsKrXEuEqFuF\/Qk6TwtE7bKvVQw5h6bIdtjXIjkVpnHGG5VVq3+aeDFjFr+SDAvOElfel6lsbd7ANZGVr329tN19jw4uUgWeZ1TpFoMbeEedfxji8KJgLVeZwiPzwrud378XGz7jTnTSniFk57XWhh5FV\/qf9gOE25PtXwR3gcy0Cu2YOD3AiS5VTY8t65Jw0PO1ZeGs0aqdN3nsZQH+qi9t3WISDRyGSOeQvlI5Dp8Zz9d9R4gsIHLwoBJIm8lzNc\/M2FJSf0Iqv\/E0LP4dldFLhMQNUJcevpbtO\/kG6lwkU+HqHWFK+At82kiefZJKwGswm\/86eV3S6R5IB54qoQ4y4F2+Koxj+F7gsSaCXqzGlcDE\/izh\/aq1SHtgSMeEmsoCzhn\/x+JpnYWWNHgrCO6OERx2xdCOfFqMBuT1JrDRDZhEu00\/d89ww5dzkMHNzSsCFg8o2KBLiERtwW3fJLp2gbMtpHmqJZsxCPObfSNWCz\/6ZxYDxKyE3qMgBgmfiW2qefyrPyqFw6RRtxb8CC\/u9TmoEcNcL5SkxTeAk4wD6TCM27m2cSYLq\/+9yGPICtRj41JTzz\/a8FMbjTZcCzheeropIrdWIFOssS6a\/6250zXiItjCjjhRf8j3rq7Z8N3SGR4Tc2EwupJAP9r61USftkEwVCnkN1WJ961FPuF5N4GQrDtQCStnmTm7mU43iv5E3RyqIQIit79VNmvu\/aw2NIkst\/I7ZqZYB6AnOIyHvWytfqGgUDYGUNOrmLZoru5khZn4icqQIdguDsQcFGoKOFfs9b4EeOCeFaKfcW\/kRsXhaQpW6u7OEIF6n3djjcyTmxZJGJwq9SbbGAzbFHCMTK\/\/duE5WqUI\/P+4ubafXkfoSIpde8LXuBB7NeV1fePE7RaZzXu4ZVSMOtiBmUwJY6Mzb9iX2B0dilXfLtbNuTd8pZg\/Jw7BqDoq5eMs8t\/xqY8HZCFnDq2a4Dpi0jlH5hd9OU8BIdkA7+sHFwfb5s9mh9DD\/9QWGc1qe+j5aFXsm+6bzMtOkPgD+c08Cwc=","iv":"5a9bb1bd6764e3ae78d7f5d7141c0a79","s":"79d4c3350550217f"}
Share your thoughts. Click here