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Mobile

Patek Philippe uses minimalism in mobile ad to showcase history

July 8, 2014

Patek Philippe ladies watch Patek Philippe ladies watch

 

By Nancy Buckley

Switzerland's Patek Philippe is promoting the history behind the brand with a simple mobile advertisement on Women’s Wear Daily that leads to a timeline of the watchmaker.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Kering Foundation to examine violence against women, children via new research program
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. Versace announces exit of Dario Vitale as creative director
  8. A. Lange & Söhne opens doors to London flagship
  9. Buccellati brings retrospective show to Shanghai
  10. RH opens Detroit showroom
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