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Patek Philippe uses minimalism in mobile ad to showcase history

July 8, 2014

Patek Philippe ladies watch Patek Philippe ladies watch

 

By Nancy Buckley

Switzerland's Patek Philippe is promoting the history behind the brand with a simple mobile advertisement on Women’s Wear Daily that leads to a timeline of the watchmaker.

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  1. Schiaparelli begins Harrods takeover
  2. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  3. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  4. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  5. Global secondhand market to hit $393B by 2030: ThredUp
  6. Force 10 collection leads Fred campaign
  7. Hermès opens multifloor flagship in Beijing’s Sanlitun district
  8. BMW M seeks out partnership with Street League Skateboarding
  9. Don Julio premieres ‘Made to Be Raised’ ahead of 2026 World Cup
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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