Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
{"ct":"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","iv":"f945c58a713e5f4fc2effb379e285ba9","s":"d225f563b968857b"}
Share your thoughts. Click here