Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
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X\/9XnJ+027zGq0nI0srW25qU5Wiyh6bSCOUyO87OcaGCSGGGgihyZ1wAqYSuQ8ZpJyWEPo6SR5LVAPqvGQib2w9jDDSCJBivZdUWfrxJYD2K+B80Ye0PzW\/bJ4PWTE++11wgFUgQUii\/8Wnnas1bMemBbbMiikCfgrnLJEwwTFELEU6thD0qDWF+8VnJbDrPQ+p0nliYElJto3nfvOpn+KiY+h1RFdBGA7NttPwOcnSHP5Yei8Ie7rr\/knzz57UB+l+q+dyn5BS38MI9Fkc5uomBZw\/Cevjp8rc2Agw2JySx049yRiHyCrjRKu8tYtrsvp7b+YO1jIHT\/CV2UK9KAMIjkgT\/pLZHoDhb1i7VovtLwV8VgCSe9Z+uofFk8svz0fY2SyHauPYU4BB9eIxxFw58rGsLi5RM0TXPRVIL7RntbM+hQrcHUUHIdqTqX4Qb0Yf+X3oK3StTlI0JR6KD++bsC3XrnySSi7QmydEKsPOe8yP9NEtEDV9Yk6Fp\/h4+uhjG4QO7Lvfe\/LOUDAJdJa4NGj5NasSN30r2EESXx4M2FW4AqpcKb9H7sTSig4PuUW7L4xGOWfy4QYI0IJ6MPeosc1fOruYRmRMFteFR5I5QhTmCWYb85hKrXOQ8IrL8G9RG6ZlL8TYfwozqAma\/Tc7eAxWwkk8UcKB2AonwqFF71Mi\/BqaHAtTrfmfP7VYEVBiYtVEdQl5xtmyHUAReuISy8FlG84RzGtTt\/usMeL1ryzKyMBmEDthMcVpBpfU9tAA3oavz499pndhl8tsWjPce43T+D1mJFb\/uc3XT5HkJDpOOIY6GL1Hvlp06Ji+oDkihGwAjgb0Swjd1LzQFYDQALDtk7nJfO8MUagdISbOxjM5pySMfQ0dnRnTY+LesKS6q+08zuxPa0mOuSS4wq\/KGwkc\/Vb7tYww3WhWC0hj2tAnBDHto3EPZev\/gtlenhBIl9+xZJ4RHHcLZ8MZ2rQsx0cSL4OX7QwfOugmza26Ip5CDNwib2LDy5vjwt3WRNsPdbWob2CoQnHaDvOmp8XUTbV+WYbuZrazZw1j+6jf0NcKFBDw1XoZIwaZ+7JHgAMZG4U+fjW2jYQ766XbHdL+0mVML3Rjel0r3jMfAUeFxvjuCmkOPSVn2TgWwOyouswA\/umwgGJPeK3EzR3QAyDuH911RWz3QmMyA6ZLrg1xZ9ifKsE\/mUw0SF0i3CemWFdGwlBct9\/PYFyQ31wnV3FC+Nc4xS6Cl8CighFxjhdGIK1O\/yEm+VDHCqJ6xtwqDY22hutu0PdX3ODwpEbIKJJnG3Xq9erX0LSddlP47toHx\/wYwnQsTfLoJY1wslbtJC7Z6eCo1h+7wADkkvPAr01wGhWKMTP1coCRWp8NsVBW6zXPTitL8igh2sYBLjZNuWTeOyHPthLnAm+13ggcTtIIpgfARX9aTOOI5Zc6wcEMwbJplRX7tXxHd+F5lKJWu\/2t7q02B3en87PCcK0io3rR3oWb4Q9ZxjC72sS5CApX0ZImT7AqmztFgQAf4GK2gdFi2+ievAUmkgIlQmGk2ZoRQFAgzLcLsmIL948ZDJDLVJfYQ3ZQDg87oXEVG6Dj6i91ISY3EMUuyYvY83F8kCoz4CvFUuBnNR9wG\/1cbybTB4ipH9zsXVx\/ezFK4SiHJ5JF41yAfX73ox+drJmrnYbAywx\/hDWmR5rgXzQkg6DzamsWVFzqLo2VS6N4Ts5nbIN3rrC7o0VuE4cfgLfPZfvamnRQ50+7SBkTAR94jguUjh0w6Gk6N2mER\/l6F3az3G4cNcUhJqq0YwVh00QwGaGRDt0KtEh2O79pyhYRGoOTpj6B\/v5DD\/fjInpEuWKY6Eoe19tKVWLUiB\/em2qciwGy7QhC1QhhpCBr2TtUPRFLJwhcxtZLjeCiEsrfC5M8\/9n+S7ULeTDbmIu7bz\/S3\/FtR8OHRbqMTKLHx0Mt0KHqrUTtbaNI\/pxXS8aCMkwMzJsOLl8d6zLZmHnlys2sprp1A\/+7BwUgHGMt0WBYJtpVDHJdf1vToEZDiy+9B8HGUM+Q1EXWWwLWvpIyNYfbBYPXNTkJrA7peAnaZUpF4IWb9gVE\/aazkCZEJP+KigIqv3y7UT6I4mWWYkUCgakXPMw85mVHiia7UwqnvU3k0\/WPj4Qg8DOwOVFVOzJJyHwZeJRZicYfADoSGCA60BYFbe\/AaZ6s4VOEJL0NT7NbW4lHp8bvriazg8e3epDUdQ+ewhIV+Jailfbqwd73p2HPTTTJVKBH5lKLudu+uueoXyJxxahNMNgq+NF6+2LJdfKQs5xWLAzU0ZI5au89yqVkuJD0tDZo1+dhfWdA8fYd+1Nu86wcCxW\/CcNdnjQextIqn6sRVu0PH0VcAtCk3U1NAC+oOfSZTgd2P9g8MdrUWgM69Y+\/bRgrZose2JlhXnmqIomdx5OHQFi+Wo7mLXN40JwE8EgqOwJBg7v4R\/AqKEjvWld8bBAZlO2UrQRG9IXIBb42Gcxg3\/oGKH35bwSX6MfEaoWDDtimL8gkZMWOp0ojS6yDlDKPvjo\/0LQW+iQr1pwdn6vnK7Fyu6NpcGD9QnntAS6zzQc+9ugChO7rfONvDvP94qyrBZSF5UDX4ShO2H26CbX27msnQ\/sB\/E7Sugf9fjQtQo1p43F5O0PhzSQRL5OZPUS3MYEFFe\/wJSYVlyZwOxgs\/a4+apbCcijpKd435Qpsl0HDBGSD2L9wqaeac9tsATXhx9e2D2o71V3jWb+Hxs3QxDpQDy7ghIwWam8ni+G\/w3De00YIzWjUbnYaedYhXOP6yE4A7eyv920p4RhYtDJ5ZDLz88J4rjHQ2d4HTehnp6lj672wH3BFhQH+lwr1UmfbrFQm1OYjajUrxmbLHmH5PI+56lIFGyIw94WjYIkGg1ee2DMqIzMOjM99gAODYiZNah6vLzchgR0Pk03oz7XqJjgHCKk5g0IzvOTy0tZ+7r+NnKlO0fAfvXSR3bsdcbl7D58N9Q65LHXZdUCr492o3GYrBSftpVFidYb3q0z52Ulvl4eEoN5zyTqAyTg1wVEV3\/ujx+5xhkLnmU7v1QTz1Olq18LYSR95QKLgNWidJqKr7yMW43k5qC0LQLB3SH6dntPFnmLy9\/\/6AWZsKDQCX3Kh3fCntydagNkU0TC3EB3cw5dHAUuvBSiLQe69X0NBWOMwJxrrKlYYDdUbbsiPDl\/w5AutcXtijHzYoyh9PfY2hInEHKUlxPTJClcvodS1Z6XwWZufi3SF+\/MH66P+XHdModuMoB2Ph8jRYDBiFEx5X8\/fngmKxVJ6k2Vtnaji+Zh1sN3AXnakdMW4y0hNBMiw4zee8i8FCdk9aBQlplnoKi5lrnZkpJoNgCNunvN9ODB8jk8J9jaa9P9v5W47emZ5CSpf9Ej9nsLvsE5CQKVWqYxSfyJEDX6MN99fljtDjlvhiH4pMncowjMv\/8yeLerXTUrjrFFP\/Y5SGB2gUSyrkzGGyXP5LRksV+NgsQshhhUeYFDzcrfBempVV9qJ\/uICSwHcbI9EV9Ud\/QlENBrEEjslr15Cmi7hGA1WmIyauxSNGNSW6\/OurnIXV9iCxra1xKqEZ5NEGwuW5mWPsph0PWD\/Ima1YjF68YeF2uGJZSFeP2jKzdaIldj0BGBd5+YorKdbLLbB1hU9G8roHw7IwMt2iuSpkgu5zQY35tIc6VySJR\/EFPmJo6AHHTPNzsDL02U2bSlR1zI6fpSA2nTQI01x5YHeZ+yLL6M+TGuMrGoiMokNNViEbL7NfugogZmXo8xZdy\/cv5CZKGHvXLFYPLGSwDvO1xEaXTsekSGwXJmDz0vZK8ibwNZ9Qp6gsVybq0BBLAA6lFffgyriNS+wO9xVvmv\/9saY58IktCoOg5bo7wWaqfLUImsAO7Heh3NlQImYa\/UYoaYEPOeKPQfm9tZV6OYyxzG+Un8iC+MobNAEm7SUGfLPvI1\/XSlmkyCSj9M4qIw4lcGrjspJXznMcZxfUnoIPASB93Km5KEqeGeb1\/ImbbQxkZ4FmNVuKur2f644kRRxyvNsAHMLPu5QmQ0okk15KTPkenROYX3XrRgIf5xXNmPdB31Nv0UGLS+kb0hjw5cGYAcB+zWdzZgF7FkjbZzGyCdwFZlp9xdnSdLqk\/jwfpD+RsrXz9ClPTgcI1lkMZIMoLbbnuPwcIYleh7LzKJuKTD6K1HRrkkBBVNo7WU1WrCeTOWNgfDayUyG\/obDv8dRIyU0BRpS2iBYBGIFwb4fr7l9p1kKhkGlYCdvNOgFuGrJ0o+S0WWv4d1TmP8aN6cZAsvOd7su9G6aNcr9uX6hhfCyfL93TdpcQNYUyrefotBBhu2\/OLkL1CDGR+ofB3EjaE0OYylThQsUWq+VIcRDJ9VZes4Gl8dOSoq\/cQUORzGBIdCZzM43ZM1ia+YmEUloMlXoG9euc5r7XGn\/rGbhalbcYqiHveovgUeDLavqi\/IN4VI7LLyQ03m\/6HdEXq+wQ8hCb9FitPGKEEJiuxS5VNe7vb+GC1P2+Zp6o2siyoeI6IbQa2Hwh\/+7fqdeky+7MaeLjrmoBdeIbDHLLdscR2A752BY3iketNnVdJss+UcRQ6rIvMrzizIewZNJi5HQgyTt540WC\/Xa8oa1CTQAI40ZikU0hEVIgYY4h60yDH5Mpo\/mTrgOGYr\/wVzegyTw3T1mKRvUy2wsd5oaDy7HM5BU1k8WAlgRK8JbWzlSz2lRTfBnfPTt6EcS2wzMqWsxd+53H01OonPilkyFVv2dybMxWS1i6nyWTBt7Agfw7\/sCQdYYKS5+53pwjxM6Jvu4SBIbhQ7A7aHbjdlv593saFW5agStOHT3sSAFBHVZBkTaqMvayltRNjiefEtw1XkQx9CSEUJaQAbmTE5A7UdrJ4\/BzQWzLVaxBm2XGMLmXCwrHCj6nVAklx7kJ1Kzqvv8rTKrqogN5JZgAzzCs9DHoaa4loSZnp3tMg4GafyWzAU4Mb4s4viip74BQUpM8iWbanx6Paj2GepJu6wb0UcmXX5QkLuV5nfdml\/vGOI3qybwG6wRSPG6\/iG745J\/lhDusqF+jgLRCv36VB0wMsFlSi2tV1p2\/Di3E=","iv":"d7868e4526b6e6434eb7f431bc4da56f","s":"7bdb275ae03b7ad4"}
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