Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
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MZZmKVjTXRGIPik36DbxMQNbwfLe7wnJS6Rn1tahVLtCW0SE5HaU9grkVhVx5k1goIuMAG\/c8NJcWBpHJFuCI06zXVxV9L2uynHo9rER7cKNHA3+PMzPc7uW9rf\/T7wo\/P0B6KyEFze34Aev5OA1RJs\/PhrpzdiDxnY+x8XZP2YzYWZ7EsfkLpfmmKIxIgI\/hytHNhGv+sSUta7Pg5MC1hoBRI6PAQyW338Sz+CD+E5Pkyf47OJEqlRiddkVgKQxLMeCNJI2btgKXQaN292ofN8LrOqucTypVMKkys61e0I5t5shhum+6BaKbwNe8kYOruxNeVA2XF04BNH5Viy8RpfDA0Yfco+JMRKxeg\/SaOJU3\/rM+y+wfw4Am6BMPMieY1mCrvCjIQABWxp1O0Jfu+EHV0\/JJbO2SNJOz7Lwm6G1\/MxfloLfGPFFaLcpuv5fo8+QZH\/D\/ZGu4uZQRgkN8x\/ww7+el4BvVm2V1R5szwrWKJuqum+YvQ2NMQdB4t3qAQ4lbtr8c1q5w1LsWWUb7DUcA+d1P0MW9SMwUsfHR1BkEUzgL25kFQoP9g52YNvrvavuq2tBH\/kJHV9o9fWzo3UJ5NVCzTpt6JTxrCugel5TaSZStxBeTjL24mEpgdpYWFNQLEJqz9BJITbAESBoJiGkFdGUa+mF5\/bdTDSbTSCcz+kNrUi4dIVYBttSzdin12tCnYg0auSkNdKnLeEsVD7udX9aDK4RrRrpWq3lEkPSdZ9WzVQqmVS049zio74P6dzB6TfM9Khe7SIlBpuKgv6U5z5yQh9QTxdkKl778aWJfWE\/UJCo21QyCYnArvm0kPGzVIYoMUgtYu21cO7tJ0eI1ziyc5LNV+7KfsQHgN7EZQjFSDEc9cUTWOsKOlavCtWgYTrMBsCE5B3zA4uAbvvUy6zAcFKln3NzVgRBZMIQqRhYNuDmsZUOJZbB4Z\/EY+VJR6w+qzBgKj2Idfxfh3jqvxQmAHzhmcOkE0SjXelD8WoxuGqakg62w37\/34COuFKVv6iW0S0YFea\/rZRWRTMS1wgUvY7OgKMkOsR85RImxhO4BQ1owwrRrNnJQ1\/v171KnsVFmpnSL0Jfz633lsjS4D2xJtQaID9\/uNNNAckA1PYwAw3N+O+OvqM4FrFiECfolM8pq2gdEN9HNo6Ms2WGC0fVUzOE3\/B9weWNVLHU96D6gJs\/Ifcv8VMfJNTLoFYKWiXyP+ot+WyIez9ON+kYF6dzpFQ4im\/XKLdMKeL5PMHjHywgxObuy9+UAE3lBvkG5X5J2iLf0BVVkm5UjI1Dzqty95Fy2EyrHxpv7LsfFZOBpiludM2pybsx1jkIPR645ddtKr181U4mJn0EsnGUSB5FC5mRYSQN5oBmsLjFFARuSeosfAKlNhbTCirZR92XCW\/dX27mcwuUptBgGicJMRymwse2omIf\/IATepdlZ0yjDnwDQbDoxi47B832Ip9nt6JQJIQYm+fUbPry2ZQF75FzYpBNd3+NT\/K6RKxwVJyzcnEME5aX+O5MXw+o837fGMQHDcgjuU8OuGAMnrvjpQ\/K+Lb0qLzMABszbUl4+DGBgfbfTAdL5fkmLpoTmiXiJhE6Ei\/Hl1XKJ9NbSCrlv4COanc\/J4BbmlgpKAffaMYx7+8PXIBrGZk8C5TGdIySulKLlA6wM3Hw0rhQ\/AxbSN4GNRk\/hXDZmMBA7adLEgf7DI0CWV6FFwVWq\/uyV\/NUnS1qZmLesaSRv6WhQd+HzN8szFEndaHxETfeKzn6w5+TAdjG2DxCse1ZyrVC98ysL0n2wjSVYjer\/opb9h8mXjzBEeX\/xU+jNqF7yE+uXbmJnDSZXO29h78CS1Kb7n2JLIg6V6fOjp9psEbDN4V6lGcTaMVXUczhA15Uda+u+SrojiY9ANK1OzgXKBdFHnzz5Mc2q9hZvLI1niKswfK7foaMmWZO+EHJKH\/xh0rbhkARAB38aBRBWYxle+tOcZFRiPfLDfW8v\/xUnE0IiSTgC90nrCrcibokx5B+6iaGoDrR7\/zHcNijC11ihXbMYsrAuaIpJfCADs6eTOszbr08ykoGxWoQVEgj9CJD2D\/0W+aYb2nXAOL2Y6AK\/TM30DIiXGKKIFzC1WJBzge3CSNomIIfv1DwdbVzlKytSHv\/TLOxehid6RMB2IZUaSoexDG9ARid+wymo5K+ySS0JUXmkU0Y3r9uZ8q8TrN2grwNS3ssbxySnKs3O67NVK+xtXGAm0k+tZTp5d2PixYspcvjMypH9mYM8eFJDedn47pp4cmtKoNtyUncY81oiM+6eSvhpoc5645K3WG1OuosyjlMvLlqUc\/+ZuzZnRs8UG7dEURyTzGNDRq5RHnDgmtRHzgxwbc4DIe+Nqo8pUW+YBQZHSMP67fp39Zq2zapl8T+CQZorXoayBkqU86E+OUjftNnnuIRilABbaleI3AGjQrTyf6RgcQR+mvXQMCbbUPTfLls3tPMCwzHB2MWOKs4Hnp7sIKG24z0AEC1kD\/dyYZ\/6hi\/7UhFLOpiglXfOuRhyBvAn5cwB2BWv+HH6XyiiKKFYSlHZguycoBmcyBx0f7oSLVAJ3Negl3Tk41Bvb1yrVckHmOsxj262quXUNQzGsmvqAxD5I\/mRjm8w4N5a3sY3RU8A5IfBugA5RR+VF4BMR0zu1lCsuoJvcXjIYdT7ThM1v2ibTYpIQknFXJJ7mvwmn1m\/o9KbAKl5pc59kRcwEBZZMiYidMK4Oy3kqVkLjIswKXCpG8lWwFujmnEBrQ\/5i2zSfTFVJvID8zINg9EFJ\/IuDy1UgHabmacqzd5y7bddkQ4h8H5UX8hx9PHQtGM333BzEdiZx0zgj+aKi2vlRJYjmB1GB\/u\/Cv9e2a11zt5owifNav4S3pwPPnm+y088uA1gZ2x1BBTpdZh3pqW7sf4L5ROMOai40TrWxHaHrxMbeVrJwByk1vYjvZrN6yJbUChHikHxCroDUBq0MhdZBZZHYbjUJqpeYH3L21TLrXUD6EhaqlLYgoQ6Rmh9OYYjG\/1FgW3mg3VDYnfipsCxXdjW2JCQi1mESV6Wk87KZCYadpADrhM9VT75htHytm472Ng+uIDXMZnCjmCMEp8AtHVEu3PGH4RizKJsFvgtPdfqEyQNKxvNqscf2gb6uej73vq+JxODxIIIeqMNUdl9lVhzVPFjOcJVHcGXq0+qQx\/4p0C38L8bIvUUVvwUxk3bJv9ewvAfTf2aGOmUE2AOutS8R\/N++qIL0\/E5sJBJfXOyEUlWh4OwBLTMsUeJOX1xzsXSnrX33HpnwxGwqc5uPnjld2+tCpF6QTPFouWMolYIwuieAcZaURt6beIGgp30Rj5LCXzOD7wcVFOXVuxR3RVwhXfNKMJLUXfRKWWN+FxAccB18+Orqa2xk448Bf7lI3Znb7MQDj7IZWUT1vZ5etaLKe1IhG3A9rdtdY43wNYUJ5C8m40mSeDIcHh\/r47+THJvVrXron3lN6YI9OUL4VZr3ZRQWR0zFeMkW8gx941nCXRi\/9siVl77Ol2dS4zrvXWuaVjVgtv6L28uoLsJs\/T90Dt78ydEpunNkvLwdr+xyrlgf+zyASuqet1AiekXNTVJQrGey5fq8+7svd7F0h97Y7GJQIFV8K0qO6viE9+rAJi3A+eaBF\/wSPQMc9B7N2s5fMm9kjNNrTqWSsYRNM5kf4DQRMtoDUQiWNqs55L1H+Fk0FM+KgvujzWzBu7bbYqRf5RspVlGDtH1eMe+ZaqFnY1Ae2Dspvee1isahJ1UMMeN89vfnfNNz5TTcNVlogb3RYWIR4Elx1PrEt3TieRmHsDgxO9yBHrHJrq9kdSOpH9II9O9BhS83EhrUGlO0d5xwV\/+iKZEe\/SnYLCa2o7nfrhfZSQ1JRioyOxxB+qOA0JShkc8VuFINoFLHGat1QnMKmcl5k7NyUlOHwThAbFHeceTqpqr+TCuU2BeDtEf9+olYvjH0i6LAD8LUvY6CcPHvp+MCLuIQ1H4yMZGtHrfj4yKToHCyxDH5Dd2s6KKqJAib98bAh6Fnbypimp7pPWgUZ32Q2\/+oit5hirlwLCCPET7dKxqIe0Qye3JJBmpo9+nbjnGSnyRFYoh0I4Xx\/iGGoOdISwAqP20yOfGUuy90yMxKk0362XwhQDmwKZe\/A2q1fhRdHAzyCXI7d6vJby4AY8fc0uLXSUbb7pFh\/m8l5fsXjNXEKEWn+SJdKxkopYl9PuSxcyjXlEDg2pLo54N2diLeUSVFMuJH7PElvBM3IG3wvjyjpG6WfumGKT8yjP2Zmb3Vo36amlECtXcrYsrAZwBRXeDOHRK7HYzjA8hO4SecY9rppe7LRznYfPjtjGiqGcqU1Z8ApOlGYXXmJrJp7vXauAJoUGQpqZFqXYZl7ixwKuqglgVeK2NLICCbbh5pi8H115Kp6Ln6WktoURWjaTt7uvhhNwhxy6PqrROPuZlGf4fPp6Fh8Ncfpj52rBCvvm5qT\/7T6e+xQjAwbvSoyV9wexlNkAxl+Dj47vRs6PJjp76hZ3D6QGLjOvglrhV6fUqeZLoog88cTbVPdHIMhp7QNYaauOfnXdTJi730nwHSpKp5u1HL12HjxZtc3TVhcwUM2OvmCLqivBD06jUh9F5QdaJeM+bmRM82H5MZDIHzALxMOsijc+9f+X8EwjJbshVqhw8mfRX+aO7FlkMJG5g1ROUNkutUV59vzCTdR1oL42ko50AqGn28i4swIH6GRdFj31G\/cqnGk85AD3SdTdUa\/gnxlJA0f3TQVyTGKo+\/UDtxJK3Rth9kz5u4EgV6+a8ZmDEp4gjJJT8KlCemT9tPwCb3qhv2aPWtcqlH9gYQ61F9CjgqknURN6gVBgicBadpkjXL0CTCWB3NvMZ7ZNm\/9Jv+YkHHK0\/Q6ZVfEY90mpsna1OLptyqmzPB6o7eUM47tAtDa13omKyZJXF6w71lA+hum\/zYN8BHZulZWR81rhtBmTzUSaeHIzELddabx7Fpcl5zi24Vf+W+p+Fsj1MEzXpqgc6lb+\/QfOrCq+vyN1L8liw4bycJI8Rdxwr9qMoC9Ru0HV\/WwLOEhvA4+vjIUCtr9v9zMj1FLBsz0J8o2LCDNwF+NU=","iv":"bf1ab20f6629028803478440d0d986ac","s":"cdbe7e4c6634aeb8"}
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