Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
{"ct":"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","iv":"f34a73972d52a25eeb53809ae5b15914","s":"c5efb0961ab8b410"}
Share your thoughts. Click here