Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
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","iv":"90d46d25125cb4b0212862537a268724","s":"a8a467ff5ef9a060"}
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