Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
{"ct":"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","iv":"bd96e889c433573dcf9e77dffe01ae18","s":"cc0d8bd5b23070b0"}
Share your thoughts. Click here