Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
{"ct":"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","iv":"23fe794d433acc3f9dadfeac581e51a2","s":"9b89da8591e834c5"}
Share your thoughts. Click here