Luxury Daily
The authority in luxury news.
March 22, 2026
  1. Audemars Piguet inaugurates new Meyrin manufacturing facility
  2. Coty shakes up board, announces resignations
  3. Lexus heads to Twitch for music-fueled tribute
  4. What the Supreme Court’s tariff ruling means for luxury imports
  5. ‘Born Incomparable’ at Automobili Lamborghini Museum marks 60 years of Miura
  6. Gucci takes digital approach to DIY design
  7. ‘AD100: The New Taste’ documentary short set to debut this month
  8. Nordic nations setting luxury trends of tomorrow
  9. Kering consolidates jewelry houses into new division
  10. Art is a supreme luxury object: Tom Sachs
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Strategy

Patronage of the arts – Luxury Memo special report

October 24, 2017

Art collaborations are a go-to method for luxury brands. Image credit: Moynat, #MamboForMoynat artist trunk

 

By Jen King

Wealthy individuals' historical arts patronage has led luxury houses to support artists through a variety of methods to further connect with the sentiment of core consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Audemars Piguet inaugurates new Meyrin manufacturing facility
  2. Coty shakes up board, announces resignations
  3. Lexus heads to Twitch for music-fueled tribute
  4. What the Supreme Court’s tariff ruling means for luxury imports
  5. ‘Born Incomparable’ at Automobili Lamborghini Museum marks 60 years of Miura
  6. Gucci takes digital approach to DIY design
  7. ‘AD100: The New Taste’ documentary short set to debut this month
  8. Nordic nations setting luxury trends of tomorrow
  9. Kering consolidates jewelry houses into new division
  10. Art is a supreme luxury object: Tom Sachs
VIDEOS
More Videos

MORE IN Strategy
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images



RECENT ARTICLES
Audemars Piguet inaugurates new Meyrin manufacturing facility
Van Cleef & Arpels surfaces rare heritage pieces at TEFAF Maastricht
Four Seasons I departs on maiden voyage

Dolce & Gabbana expands influence with spring/summer 2026 ads
Park Hyatt crosses into London’s residential market
Loewe presents creative directors’ debut collection at Bergdorf Goodman