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Fragrance and personal care

Penhaligon’s heads to the theater for fragrance scenes

April 10, 2018

Penhaligon's Elisabethan Rose is one of the scents featured in its theatrical campaign. Image credit: Penhaligon's

 

By Sarah Jones

British perfumer Penhaligon’s is taking a theatrical approach to marketing by staging an imagined performance about some of its scents.

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