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Fragrance and personal care

Penhaligon’s heads to the theater for fragrance scenes

April 10, 2018

Penhaligon's Elisabethan Rose is one of the scents featured in its theatrical campaign. Image credit: Penhaligon's

 

By Sarah Jones

British perfumer Penhaligon’s is taking a theatrical approach to marketing by staging an imagined performance about some of its scents.

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  1. Longines celebrates century of Zulu Time design
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  3. Kering names inaugural sustainable jewelry design award finalists
  4. Zegna, Art Basel ink multiyear partnership
  5. Giambattista Valli pop-up goes live at Nordstrom
  6. Lexus signs on as first official automotive partner of Premier Lacrosse League
  7. Chopard honors horological excellence during Cannes Film Festival
  8. Cunard presents ‘Sea of Glamour’ anniversary exhibition
  9. Louis Vuitton closes out crossover with artist Takashi Murakami
  10. Balenciaga, Lamborghini rev up ready-to-wear collaboration
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