Luxury Daily
The authority in luxury news.
June 11, 2025
  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  3. Is the sea of sameness killing luxury?
  4. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  5. Kering Eyewear acquires Italian manufacturer Lenti
  6. Tag Heuer circles back as Goodwood Festival of Speed sponsor
  7. L’Oréal hosts inaugural Longevity event in Paris
  8. Rebag links with Luxury Stores at Amazon
  9. Luxury Unfiltered: Why brands must ditch the 4Ps of marketing in the midst of paradigm shifts
  10. Gucci uplifts GG Monogram in throwback campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Penhaligon’s heads to the theater for fragrance scenes

April 10, 2018

Penhaligon's Elisabethan Rose is one of the scents featured in its theatrical campaign. Image credit: Penhaligon's

 

By Sarah Jones

British perfumer Penhaligon’s is taking a theatrical approach to marketing by staging an imagined performance about some of its scents.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  3. Is the sea of sameness killing luxury?
  4. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  5. Kering Eyewear acquires Italian manufacturer Lenti
  6. Tag Heuer circles back as Goodwood Festival of Speed sponsor
  7. L’Oréal hosts inaugural Longevity event in Paris
  8. Rebag links with Luxury Stores at Amazon
  9. Luxury Unfiltered: Why brands must ditch the 4Ps of marketing in the midst of paradigm shifts
  10. Gucci uplifts GG Monogram in throwback campaign
VIDEOS
More Videos

MORE IN Fragrance and personal care
L’Oréal hosts inaugural Longevity event in Paris
Guerlain promotes flagship philanthropic initiative ahead of World Bee Day
Assouline debuts home fragrance, decor collection
Armani Beauty rolls out retail location in Philippines
Positive Luxury Awards 2025 recipients announced
Sales at Puig climb by 7.8pc in Q1



RECENT ARTICLES
L’Oréal hosts inaugural Longevity event in Paris
Alfa Romeo signs on as sponsor of Italian sailing team
Four Seasons Hotel Boston celebrates 40th anniversary

‘Gen Z is looking to reconnect with the world around them’: Pinterest
Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
Cunard collaborates with Abbey Road Studios