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Q&A

Perfuming fundamentals must be reinstated to combat creative stall

January 3, 2018

The Society of Scent emphasizes the perfumer and the juice, rather than brand marketing. Image credit: The Society of Scent

 

By Jen King

Formed by a group of veteran perfumers, The Society of Scent has set out to remedy the fragrance industry, as its course has veered from thought-provoking artisanal creations to branded money-making schemes.

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  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  2. Veuve Clicquot recounts label’s history in display of visual innovation
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Valentino Garavani and Vans present AI-generated campaign
  5. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
  6. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  7. Louis Vuitton launches new menswear campaign, global pop-up series
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Coty earns ‘A’ score from CDP
  10. Aman welcomes warmer weather with ecotourism boost
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