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Feb. 13, 2026
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Q&A

Perfuming fundamentals must be reinstated to combat creative stall

January 3, 2018

The Society of Scent emphasizes the perfumer and the juice, rather than brand marketing. Image credit: The Society of Scent

 

By Jen King

Formed by a group of veteran perfumers, The Society of Scent has set out to remedy the fragrance industry, as its course has veered from thought-provoking artisanal creations to branded money-making schemes.

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