Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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6JSOqiuMItV+B2w6uJw7FkE0D6Iykgzc9BFuK6ih1wgY6ja4Zw\/wF9v+6qnZMq\/CnZWLiCx\/9uTk98FwOlWlYLVvHFKhCS4PJs7CFMLChycu85euaQyseuGPPhlW4\/YKY3SXALI1PCikCt3\/oUnyaCBL7LRnjtfcFkiFlcqfLFsn5FdeQgfCgoknMey9DmcnSTEI0xGEnbEnlRNxRe338qhB7G19aJ8kje1pf\/H4AQej4LLDGamf5qGCdcjzD576MoKMU+BNWYVPQxvsY85M7bu\/5HNIwonL41SXIZ0wYh8A8yxmFKwr8pMp6IkJ5p8i\/b+b591g\/\/3+i8lfs78Ju4h6UpFd78KIlF88bya5wWbT79GOPXU7a0JZRwGRmoSRJNGjKXNMWqDYcBgPhVlfsy9FgGbe4luZajxKdVLvejbypfWbRnAF9QAm+fiC3XYRPqYX41nqrYv9D4fzv\/hUdNYILWDao8hLn2vCXbv7xGCQFkEyYeF8rDE7mIqu\/tOp6JS0xDvyO9\/k7zKjkDvSAp4rlg+6IwOURnUr8I\/K4X4ipxrtbrMTSfYOCnRJo8bgVNp641XqfqF04\/WhxQkVKqffSAvE9dhkMmNA6IfuS1Vi7VxbkLY0vqX7+TZsYbj5ZAUmkZ8ZINaXrGlcnZcWj2l2i4\/d4GApsh37uLqN\/jL12jvSgU3BAdQ38B1xYrBzZr9qlTuMJJSKLvQG0xfweUnRx98fSKfgZd78xT9om2DPHqaNuubBJxKgE0gwlURFhxxwyA5hNQMP5Jd1P592xdaO7uxNexuFeaCc4MQxxWBacLeClilFkjJm+MCXEeibR7YqTvL44Ubopek6axSaEwuquBTcYNYJ4NrF+3FAjkDpL4MnhaO+s9LtS+yHASn8vzDgUkXEOJqpPruwICd85HeNYgOE3Ix6Sltg3zgtllznkyMYAhO0WkAeEj5yqnn6xp3F\/0Bp8ARNnpwsTbYjzn1FxdW1c\/mnQL0v5ZqZ5tdDE1tQkUumV5fk0qtXOH42apDVR1TV6YeO5iT9cEkSUNpUZPK+5ShvTf22StpVJX\/88HpSbVA9iai7sCLAP6bZICTvvahnoB92Wv2JmkQlXlOLRFlN+QsC6B+GJZKw\/K30OXYsT5PSh34J6shwzwjx4WZGp1trW1HpwEJMpS+Zz5YNM\/C7HVT3gF4UtOy6MHha6ZW7ksuB9MZNHLw8nIygLK7mvYXEWAFeREDkp2aaIaHK2f4HGvdFrqLZO\/nERRzEHz3\/NnijaYowEHfH7SBIVHA3chljwu+qYfhjcxETe2wVrgesdOWlBdca7J7p75mUF8TuQWDOpgIFQoE6S4EenTJH2wkzz9PsXhdLFrNzoKv0BQQt+RZmX6HIgEeS\/f3efvlki7NmnvfZs1ugow3Yh7IYeBToYa45fOwHhJVn6JPqt4yoNtXrpFFASC691KFtgWPsAmrIectbbPGFLyRVH7pK85WYqowx1\/Hz6\/lUjkDuo\/CN8ON2R7YXet5ao1+uWmtBW9LsxnqN3FU7m1tEs1ygdaL5tQ2X6q4sfV52uT43HNclqLp4KRnMCJVrhSpJny5PsWuUthZoaC0M1QMgMTtpCJPtgwEBZ2XJPWwCUgtkhOHqDWnbu9I3pprCgkhvQrdmS818aH1b7ofF4I1KYD5f7YSXDsFim0ZxXVM7TgSs+lAn5UUPFpSqLs9jtz7h+gdA94KN+z2fm4imELpUaK+lKRz9CkvQORujYdZb2V3LBiSyhDFXmA4jjZZcqEfvLw8U2+Cr\/GOzewqNQBD7oM3lMXl7sfiSHIrrmmQnyyh5yw9ilSfw217Mc0eGI45Bw3TQteYcbLVO4GRdBEj5h37+8vSa209SQ0pSFW36eMKSgd3WsMVDB4DYZEE8Y9vJtqmoEnQZGjRXaeeDxa9PlRtuxC5XqVO1HzLcpwYM9IbEqPK0aep5sS44oXHTyrNInaXuOMmk\/B\/+YiL00JjGTtdkdtSczAye2z92ZcC57gIo3V6Dw1quvViRzikuJRmf4BZS\/9Oo3u3XYYv9zb2JOwp+LQKu40TBO+wvNCiiD3dwyW8ADdNbqYj1urYhgqfzbfClTXh4v1hPsZCCLRrcQYxEGW26ywzsd87Dv5A6XNIE1rXMXoO8cTdfQFKExcwOMRlJuG++r8532sMI0ReAsgWa3kM25YI2EIVbe5EblOLGOKZeSwqbFyCrKos0LzbXpcG8Duxq\/b+mhvxmkW2\/71NbHVVMYGmytzzw459+eZ3buKUD3SzkXlZghFFvyOyJsC7TUD0\/rX5yumnb7l8unlr256yQf6nRtUvVCF4lRAX3PUwXvINPMB5NOhIUytxccySSVD7FDycJGL2vUN7bU3lM2Q9KLAj3ikgYkKRX\/aaHBLwiFPYTra54vZDl5ebF4RnNsANrQ3kl6PquySmOZH5jNqS4GBjVhNYw9hQ5vzZl9wqMuL2en62GZtPdp9wbm+vT2f+\/QZ2Ez0A3y9C0az4XZgJSbvmZG+2faI3z19MOt6SoumRObsCv0QhI3yBDCvkUZ4aeD091Swc7XRwGdByJnUuLvJ8LsA8ieDuO+q9SE8k4vjVIGsOnmZPJEoG6+imnc4VJZpUTzteR6+0gjypQKIRUH5RXC+LNtZ2m9+xV9qrNgDzN\/lYoQlhhw9l563ZWqNCHjZP3XE\/vESqFSemgYw3lkBVJJDHdR6H2Y3wKTPLlZ1QEzBrfBVnPgpYymsBUN98KZfCu+3xw\/kg2rWYqO9tFAkv1CSDNEv9bk0lGgk8UKjYMjlCH9OTmKiQwNXIP21MzmHNdNiENFZTnp3bd5Em0u6jw1J9eXu4ABoR9CmQSIkegWqlNSDfwsTd4jrGppwWp3Vp+AnjNS5JY3zjV7VGwhyIapy7EQZlBgowb2Xl73vZ7niG3NlkX28yyleFdumlF6vnYeISoBTmW0lam0vu8O7SqdKmwbJvBqVlgLxJgJw0CjwiAA791lkHh3ehoe70oj9WGLo1IeBYSWRWi2iQ9juEYo1HkINAPWla+g1sAdvN\/XatR7xUCG4tbjiGOtiK4wp\/xxNgFQjrFyQ7GXu7QnzRxAbWk2qXhS4mnUBbNcLqynzBf4fJX5+KeZdb0UddGxW0qfEFVSiNw89U\/iBc33V9eaI3toxvC5LpoxHxO8h6vmBaRgGHTH11RhKao0ql\/W3ur1I9MGVmtPDvTLUtMafm3+we7en4KmQkMsCEVBVboV9UyXMfEwN5fRKvxLHvIZZJIuO4rh2D3bdl8FFvsTxiyg4tXup1pJElJDN4RtLw\/o9YQ+UeiQlLlsSS5yBlCo4jQwVmcV6MR\/9067S4FHnPHOerh0rPRrmkqb73cezhbMrU7U4hfgAQYPILGlE7pzgIvvm72cfD2gPS3Zg6xn9F3VFUb\/QLbmOu6evAjMkkWayScs2f46\/\/f05lPQRtZNESt5O8yj+bobc3Khy39M9ZGP8HxkmqJqIXB8Y3NRzgjUWsjLigeOJNd\/H5ib0Xg4PIyBF8QM3w8neJEyJ\/HyNrq7AGk9K+dx7CN8+UHHTiGFFFLjTTGQELbQqjpimskicGaipE6RMLZm567x2OgFFF86Ao16KmUl9BsaDLdcQrdlfMZXVR4l5lzpZ+WFJklmDbXD0YnQ0MrpRsFbaUiiHOiw85iNH20cSHOE4qe7XcMQf8Y84yRMRuyjLrCOw9XH+\/yzK6FOs1pkUr7+DzRTqdh67FYQRBHuaz3cekRCqWhjGYpcmTFEHRXLhqYiebFolEA6ziXGF1RcIeEkexq5HKxEmT4WIBq8P+6XGCY26v\/uXp1Yj\/7brDSoxGJkdUm+Dj8ou1fGCyIzRy08LyN3kgiA0C9NRhSWcDiO1+fyEFX6rlxOiXbH9EDLIsQpGRZikzNRcgfqXmbhD5QTpzrr8PLvNbulVStRGMJB3mafUc4ccnDrkP7b33hiOLctdoy6\/OlakOiBKqmI83LeVADa6AXCVeNDVp0mGQv0WcBo02wQ0gogrLY2\/wwJ\/cVu\/jZvrprARNYUd8hvD1OGyBjPnfSECxdRhgzYxt6hCCXMD3Xqh9ObmE20dScrv1yCgbk01qCEeM50XxISUHFxh9DDsqK\/+E3DU1\/pOmruMXc6wEdK9NmEJC\/zTyvzCi0+hP6WEHgGzkjmV4M2hBMowmanG18IRfJpYGRxgC77SfCt4ki3X\/yhVQUfO5rG0LEGe9bESAKzRJl9OHHhcQNDdnVFJ3HTM6AmAsR7nRBZt\/TbWRK5CfaWM44m8xRDc9ULcKQsr\/mq5INt99vrjPPvNgPcHynOxhqp\/7Nc1S7OEkIgecXW8bdg8tdJ0OWEbHZGODNy\/6OF3Ndbh2VGp2c3XDeMYjna4vx7EnJatYKMKSK6zidJNSjnbDRhlmyt9f3rBJ1McG\/9ucDCZDLNRPqOBQl\/wx4IQsY3WqlsR2v1Fug2ta0EnmnnP61G\/dC8LLK2xwmzdfUBxM6ds1VvRiHMiR+Ss18Ri6drSsVBNmNZZ8SUxYTbh5clFTvnI9LCTh14KrU4B6eLkZXnKnNnjma\/6CTVB2vDc9lAhUmjnnIrgrTPepZTzKoAhXoALelwKmvMphIt\/CUc+lg71b2Q2imFhEI0qJU6U6Nvp2PE\/q94BkZzkG\/IFjmhl1vIYu0qz7KodVP+s6y76RRNgc=","iv":"c489d816c5dfe55704abe12ae1904807","s":"89ae858818713110"}
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