Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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","iv":"bdd5437617decfd0bec47d209d4c4e37","s":"c7fcfd32963d321a"}
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