Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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","iv":"aa5064f7753d202b6e0b01abba4da6cd","s":"4dc205e3fa1b535d"}
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