Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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","iv":"eacf9c99f08cb5172085dd27261b7fac","s":"46744ed475d1c531"}
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