Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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","iv":"574064af66db1437d4380fa37316b7e6","s":"e2cf6e39fcb0b113"}
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