Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
{"ct":"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","iv":"976732c06720908a17feb4959f0268c7","s":"32de91ea049f3277"}
Share your thoughts. Click here