Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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","iv":"8fc8e9587da902b53f0b8c9dc114ec60","s":"772df0fffbdd6f73"}
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