Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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","iv":"cf38086fc22733958174ec64e1278739","s":"3af66b5b04527fdb"}
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