Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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5gVLkCq\/MmoCNyM+jE1oFukHReWY8RgP0c\/g6Y5aINCisLYhphLu4sT7lLk1gwUfMdFvg6klOQu2mi2wovLEFfHLo110iZeUH1m3FOtXhfzMDpdiR2Egh\/1lFDwiBTrbmz3p2HHRdyrMfz0okiftwiklt58SF8oGYacwgy7kxuImlsR0ZnXH50hDJL\/cCCAogczFmAKSqJ7caJQfMv2BeWHy3PWwtNrmAoR3WIw3Xh6YIfm6r5ZURtlXmV1j5lJtRi9h0fYhxJnmYHITLwplDjLoFf0n\/a3cOFrl4DSxCJEyAjJ6UDQ35Mk1gM054rHeuypkID4jzbCG1sr3m8mO0nGYLNn9fgV0bFUPa0x0Mn4\/QLdHsm\/HP1xyLR4WMQvOgsMdNvDnCVwDZ+jGeSFmuLJ671qfwYagKgMYA7\/JNdWyqbdEuNIskkvOa9nfcXFxpzi3iPEpudYplOKL9NIsr1tU4K8i\/cmT0Y2uESzVqK4ezOspiVpo+U\/uR6OwaQ4rm3+U72pk0JJXGZYYUGBmYI\/JtOt4vEs\/I05Jr4o7ehHI4ndjJQb0EWBBA69Q71lKMe67+e8Lhm1rGFu8fCyjrSB4r6QUNhZkEDe+t\/DgpmqfsepuPH8+ZrUqXqEtL6SFjatKrlxTh5ZIi3ZdehtLIxd1vq4xJgoe0\/tjDe1YBtlmt8UC\/OTrP7rsgPnZVjNHBVx3yxruNwNcAf1VKFm9UmYCYdaWi95K5JrRH8xeR\/qnFDjGimEWfg\/LcI8wqNGuyIT1PoObm6cpadM3oH\/0xfX2HScN+gn182uz+1UpI6gPQnjnEVLDr6OLsEPFVnKvJE7\/SoYRsvv+UprLzPB+zR3Twd5xLDG29cU8Jp56736V++9CLRLQTfBO\/vx5dsRSd0ufVz2MPVb2gwAkWPQLRMPp385\/n7VEZbRbB7lbHOqxMdwHAtgX9AvDP1\/DteHl9Mmip+Ie+K4lhlrPzj9vWVXbJE9Z2sTf9Ejq5ydjF9PGjNKaZyEhpZ0jjJpRM7KWNvFmsZEGzLTkRpWKrwjn0y5qyRyuJmvxFQZiiKmeRe0sKmSuaAVH0kE1WcWdo2BWjfYAA3pEeDCEte+VtjH\/JGhNtB4xAq5OOZMRT3GQeNuQHYdveKrW31Prk2a7INHaFMvacYsBj1wir+9WbEEdy377CY4jSV7yotUBwR9tqnWkcqDLIJ+QQ9UuZxBzisKdqQUwvvkcRF3PJT5U0ojt0INzzFtZTlUd+4I9fl4UypxSoFSyR3nL\/6Kys1c7ZU93dvm3cZy9TQB2BXXvpcRT17btGz+7S+O4anvOSCQl+P8hUDZNrCyYyFD93MnjjyE2xU+ZrOm9kaDEyxKFKaDLm+T9U+IcMvncVY9GEdgTvSWQ\/pWHbEKtvCDfT1OlAl2w6ur6hvcSx0sv5T9AX9CEfQiyNP4PnsTJaNSY3NJj+sVKYogPiG2NsRfp7wFLRMsVd+4+j\/diZ68L25RcPLIi4Feizx5btIMefUZ5+6XkmIMJ7FLexZK6DR4FiySA9RY15E7hbzt8GzuIbYInb\/P26p5hnXcaM0e7LPP1rOrWyeKn\/Ff9B1ST+O14MxqvZnR3MYhdh0BVpUl3lAZ0eC9tjszZSJNzsx7WKgma8OcXKq+W9SYuUUtevPor\/xTKTEhR7Gh27SOEQqh1vjippi73TyfSdbQrU2jR1Aqo3zEuVl7\/qKGK5Ie\/kHfmLuaBfjloQC2cPvaChLW72nEIAOo6YPmwhinrgfVPr\/pzBy+iiHNAKn4Z29Izz90wHQa\/x+R0Xw2oCRwjWG66mH3gIRHW0DIhvuuCxINF1853v2IPqejWyPxX4DCvOSpYuDAZeD6IyskaJPmU8pop3o87SbGFT5fzGB4sTbU\/lTh9pQ37qIClTB2ehCeqka4xVv31ugf+Iog05WqaYX20yvvsFFbHCz59x92ErEw9IK21TDAHq2sw7vbajPAg3wejf\/cZtcI+LAn4AXey7IDPz\/KfUB56ghImjkvg+HqVwpbKmhaoGCyXiNvFK9HT+Gp9MeGaIbuuVfXGstd9r5EDlG666Qv5LYGAQD7+aZ\/8xeWV\/sWU+M3kQxwLRk1npFqF6t12B8ExiJlKCRc4AkIVvwYZnrND80iw0gl\/onyz\/IfIFAkGB2z9Yr+BE0\/GchhzXHMUu\/2MHzE296xJQmherVVV4x90ZKYjnVozvQ+KEieHBmPVu6qt1An3MNwYaj\/4UGiLP8M1+yX7mWtMhbedtSRpQ7T5x+ZPw6kjBtuLgD3EKHlolyGMh7REZNM5shSULaCho8h2rS+k33lBKfpeJJ6cx\/+h9gRPILP0BH8w6v09NeJCg\/c4gHDOG3f6ULqIWt25yfVup6I3jqBw\/N3pW5UnhnN7dovW3ls76dMGhvDSyZPMWk3jitjYPX95ixkaWja7FtaEebClTqACj5YxvOutPG1yOMmLbksxyocOOSZVACbeuO3CsEIESQNKGgvPxIxWfCeRVjdI0mzi3cKXcQZay5SyFy9VzhzvfyO9zae7oo6l4d7NadMViaMmuNH0o4AC8jomUUQGrY2v9bB1LDEHoIYuI9L\/mGPUmjEJGtlwVa2+nkzxJ0N1yl9fOrEMBUbLQlRiujQF78aNKy0e0c9wJbHELHXVij5hf0zdA3AWIDl3F1V+8G7gH0EHEU9cTOVOBthuHeBZlxkvd7lME0JLfMeJdULOJrjr5HIF\/j01WZLYXUvEnx+xcBkyidZPWU+Nnq67dU3ZoJkKSXHYP5gb5PXmuYOKEX6xJ9+o3b0e4hPVThjIvxVCtjygsdeU2dxgm2zgMuqEMk\/VtnnlIh3TvNd6ldiqL6KDaDr6sdGqk7Jj1mQs5myB373WAezfHsH9gYCRYD2maC1AjDaAlS0USONu5SAKE6shB1Yp3ZUwolyQWIwiTrTP2OYiqiqMdFzRluaB5MFfhYD1zLA7ada2Ng4moxH9+kQhVgMfPUsRZsYOAuowOQmnX4NvW8r20tHSUNM4r8zMFi8lQsc8p45bpWBr6fYcTeP4W1AjuG6WLepgJzb5RUO+dk+IltBljytP3Cz+6tlDsYtYGzxh91jPnDK\/sRNwc8t+6hA3dckC5YDXfYeUH+XwC0+MQtueu0\/UvXm\/Ugerg5NTq9304YPOMI2jpStBUZEt4qX4p\/TVJdjKUg7iFr6Oj\/lkOp5ZSeZm8Cbr6KoV6IGQvKHemHOtBAXtw2Pkx2YNhQYK0tEGy4ZDMhCp1pqkfGEsAe6CilqLDRawFgZXfpAta76G\/+OszsdytSioDd7lLxYOJpi2rLr8N4YxlkJ8S\/2\/uZS+cXDhzdJIskH6sUTloZEcOuT8jB\/cdfLxtKLl8dMhgDrzdn\/Bm97DrWLKo21KZh3d252\/deNM1bEXtVoACPNIHp9mE9cSCGlCK1xeWP2OmBy+YWLyJp2JRDBCTRzSE1XPgxdok2XmZbcr1DLMiGY+RVmrvebZn0am\/IfmNMbBudIYgu\/bknmTTgAdnMpOd2z2iFzkqaQFUMRTWpiEDtish9zIemVi0itkPMdinapVk8NiQLhV7boCqF91sccRkCyWAINw98ukiTNq2vqOiQd+KHv77sjkqgU4YX\/6QCwuhYz8jdS1+kQ8K7TZbCHXJ6dQGq3rqE6ypzOVWMh1A1Ai\/3VQfC12HklqJCRNh38KKcm8qffbelQ9s7gH5ORquS1QgdKttDArJS6Z2ijacYUVhGBhMAyfbYkkb52ICqG+XdxwSBIplXWXJZLRdLcyWE9XrGSyky4F+hgSb1DWgyAiQY7dJobyGQnnnrFEiTt3j9GdEXAQu087HOGcNwo1ze1x1bGf+mGAx0WxXeFDNfPygMH+WaOJOSbvptY2JfRTGCejtxA4SgoK1IRl7tpTfIyu+gbblY0y9ab9Obh3X+HnjJ3+CISQS8p3tPaXayghNbjmDTV+bV3Fz+6y\/xOFuPjymPv9PYwx757bTgmR+TMpWfp7CmDS2dH49K\/OPzQxSLl3U3fXSw7t5Sgj8OMeDKtGDJwErmTZ1NbU6ztBjdIPGlu9xgb0dcpv3zyAPdYpYLX3F\/JO9BZHkKvuRcx\/Y7i1xsq3MSDsGLhB0IgcunfK7Twdi+k9+kD7t9wDViq8bzQpUw+k8GvUw+wtENS8v6jTzN5WeHiZEoEb0sGDM1LyvVg\/PbBWUOY3btHOyc9QSSYZckBRc0HgIQlFyR9NYmbUahJ4Kl46lYlrj35NHeaK6SIWgXoxPFO4BhJNDJqG+wWBfqhAUrTH59pNF7lOSVbdf27hjn3GaLH+mq7uwZp5I4ukCFT4cUjLRBtMglip6Xwokx39mAL+zMmzxyjq4+9jSU\/qX5a7Mm0xZEHxv\/lQuMjTxrZETDHfLjSVeEDMAvw2krrNLf24YsZyUkM9I952F62ZB427poRki1\/IgfYp5w7uTw85OyQsuWrr8aNXqtg47yBeOHK9yh9Fv9PJsm+HzFdcRxlr6SJii9Z2DvcxxupKROheCkwaDTRtJitfJql7goDsqRpVPdd0zrwAakj38jGsdCnhYYK+yiO\/YkR8v0fD+huL2pwJEyEgT4k78HEj4rKMlH1ADqRMNcXjsv8XTzmg2yDPabDs9QagnZ9bmP0PhksPtxTaPJuA2xssPoNX6gu9YI=","iv":"9b0dadb47f11b25541c31bbc9f217ecd","s":"1dee5590ceae5f2f"}
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