Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
{"ct":"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","iv":"09e5bc49d4493af83139af0053465f59","s":"01ef32ab119f128e"}
Share your thoughts. Click here