Marketing
October 18, 2019
Louis Vuitton is the top ranked luxury label in Interbrand's report. Image credit: Louis Vuitton
By Sarah Jones
Heritage houses’ efforts to court a younger clientele through streetwear styles and digital innovation have helped them adapt and gain brand value.
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","iv":"c96d5ad3f0ade9d697fd58b399a1decc","s":"db5dd0db6b8ef7aa"}
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