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Piaget uses modern Possession campaign to appeal to younger consumers

May 12, 2015

Actress Jessica Chastain in Piaget Possessions campaign Actress Jessica Chastain in Piaget Possessions campaign

 

By Kay Sorin

Richemont-owned jeweler Piaget is proving it can keep up with competitors by releasing a modern campaign for the Possession ring that was easily shared on social media.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  6. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  7. Matches plots second act under new ownership
  8. Coty earns ‘A’ score from CDP
  9. US luxury car market expected to double in next decade: BCG
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam