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Piaget uses modern Possession campaign to appeal to younger consumers

May 12, 2015

Actress Jessica Chastain in Piaget Possessions campaign Actress Jessica Chastain in Piaget Possessions campaign

 

By Kay Sorin

Richemont-owned jeweler Piaget is proving it can keep up with competitors by releasing a modern campaign for the Possession ring that was easily shared on social media.

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  1. Hermès unveils new leather workshop in Gironde, France
  2. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  3. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
  6. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
  8. The 1916 Company sets up shop on Manhattan Beach
  9. Pratesi expands Palm Beach flagship
  10. Cartier, The King’s Foundation create fellowship for fine watchmakers
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