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Piaget uses modern Possession campaign to appeal to younger consumers

May 12, 2015

Actress Jessica Chastain in Piaget Possessions campaign Actress Jessica Chastain in Piaget Possessions campaign

 

By Kay Sorin

Richemont-owned jeweler Piaget is proving it can keep up with competitors by releasing a modern campaign for the Possession ring that was easily shared on social media.

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  1. The future of successful luxury brand collaborations
  2. Hugo Boss, Aston Martin showcase capsule at Chinese Grand Prix
  3. Off the Cuff: A Q&A with Mandarin Oriental Hotel Group's Adelina Wong Ettelson
  4. Louis Vuitton heightens haute horlogerie ambitions with Voutilainen collaboration
  5. Lalique opens five-story flagship in New York
  6. Kering awards sustainable innovations in Tokyo
  7. Regulations, supply chain risks push brands toward next-gen materials: BCG
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Air France raises bar with redesigned first-class cabin debut
  10. Cunard refurbishes Queen Elizabeth ahead of inaugural voyages
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