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March 3, 2026
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Marketing

Brands should leverage Gen Z’s willingness to try new products

January 11, 2022

Gen Z’s top motivator for purchasing new products is wanting to be first to trends. Image credit: Pinterest

 

By Nora Howe

Being the first to experiment with new products is a top priority for Gen Z shoppers.

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  1. Gucci drops see-now, buy-now Primavera edit
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  3. Burberry releases 'The Trench, Portraits of an Icon’
  4. ‘Art of the Desk’ centers new content from Montblanc
  5. Rolls-Royce Black Badge turns 10
  6. Vestiaire Collective study links self-doubt to new purchases
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  8. Silversea previews five signature spaces within The Cormorant at 55 South
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