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Dec. 26, 2025
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Fragrance and personal care

Louis Vuitton embraces spirit of travel with aromatic marketing effort

August 16, 2023

Headed by Paris-based film director Neels Castillon, the “World of Fragrances” was shot in ​​southern Europe, along the Mediterranean, a popular summer vacation spot for locals and tourists alike. Image credit: Louis Vuitton Headed by Paris-based film director Neels Castillon, the “World of Fragrances” was shot in ​​southern Europe, along the Mediterranean, a popular summer vacation spot for locals and tourists alike. Image credit: Louis Vuitton

 

By Emily Iris Degn

French fashion house Louis Vuitton is showing off the immersive quality of its perfumes.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Dior dives into French Riviera with escapist fragrance
  5. Presentation decks and agenda for Luxury FirstLook Jan. 15
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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