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Arts and entertainment

Rolex platforms performance, collaborates with renowned opera houses

June 21, 2023

Starting with investments in five renowned opera houses around the world, the music arm of the Perpetual Arts initiative is expanding. Image credit: Rolex Engaging with institutions across London, Milan, New York and Paris, the brand's "Perpetual Arts" empire is expanding. Image credit: Rolex

 

Swiss watchmaker Rolex is eying the art of music as its next opportunity to expand its global reach.

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