Automotive
February 28, 2022
Virtual influencer Imma.gram with her Taycan. Image credit: Porsche
By Sarah Ramirez
German automaker Porsche is expanding its digital expertise, joining fashion labels and retailers in leveraging virtual influencers to engage tech-savvy consumers.
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","iv":"2543990ab9b1caff957c59d41f1cd48e","s":"0634ec99eb12c4c4"}
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