Automotive
February 28, 2022
Virtual influencer Imma.gram with her Taycan. Image credit: Porsche
By Sarah Ramirez
German automaker Porsche is expanding its digital expertise, joining fashion labels and retailers in leveraging virtual influencers to engage tech-savvy consumers.
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