Automotive
February 28, 2022
Virtual influencer Imma.gram with her Taycan. Image credit: Porsche
By Sarah Ramirez
German automaker Porsche is expanding its digital expertise, joining fashion labels and retailers in leveraging virtual influencers to engage tech-savvy consumers.
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