Automotive
February 28, 2022
Virtual influencer Imma.gram with her Taycan. Image credit: Porsche
By Sarah Ramirez
German automaker Porsche is expanding its digital expertise, joining fashion labels and retailers in leveraging virtual influencers to engage tech-savvy consumers.
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","iv":"e0a47f53cfd9a907a715d336021689d6","s":"456d37969fb59fab"}
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