Automotive
February 28, 2022
Virtual influencer Imma.gram with her Taycan. Image credit: Porsche
By Sarah Ramirez
German automaker Porsche is expanding its digital expertise, joining fashion labels and retailers in leveraging virtual influencers to engage tech-savvy consumers.
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","iv":"25066a2c539974306659c82fef9dffad","s":"5d3c428b475a00ae"}
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