Automotive
February 28, 2022
Virtual influencer Imma.gram with her Taycan. Image credit: Porsche
By Sarah Ramirez
German automaker Porsche is expanding its digital expertise, joining fashion labels and retailers in leveraging virtual influencers to engage tech-savvy consumers.
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","iv":"305f6b43a07bd7ffd16c1f0d0b4e5d25","s":"daeae7fde52fdbb4"}
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