Automotive
February 28, 2022
Virtual influencer Imma.gram with her Taycan. Image credit: Porsche
By Sarah Ramirez
German automaker Porsche is expanding its digital expertise, joining fashion labels and retailers in leveraging virtual influencers to engage tech-savvy consumers.
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