Automotive
February 28, 2022
Virtual influencer Imma.gram with her Taycan. Image credit: Porsche
By Sarah Ramirez
German automaker Porsche is expanding its digital expertise, joining fashion labels and retailers in leveraging virtual influencers to engage tech-savvy consumers.
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gxbwmIBRN0FUS0\/XE7wgOyONFxM+IysdZXizTCSIRQJDwpRFsCh\/jQTC3+I0TwjPzB+LvyCq14AvmpnZrH\/F+zUj7KC4cIobsiiLeiihxtm8gJg2Sh8sJUj8qxOIeqDygkVa+owKtAGEdw0sOPGaSrBd\/m1E00RL5ksfdS2fC7rRMAm38fYIt09RIQXVRt2O+YK6tHoJh0cItjNUSVVVVE7MVtvX1+\/QBVVJobEKu4a92FmhNSyA7A6qlwSmuYfr860Jjw8hUslqYt4casYeESRsa0VyflY006\/yM9tk0QZM+ef2c41htmxA3BX06osTzbHxtkfDe8bbo2kPcORu7JeQ9c7VAvbC2LwbD\/f1fLZ\/\/ddL2WrlU7N8a4xoXPhZaVMIKP1aLf9etaMzR96OlfYbJCSmlBcyVf+UOnApTX0vhE0B\/9aay84F4Gdix3EPHczX5KTj11N6Xf7Z0Q0EEN+FHaZKkW4Ojyq\/VufwKlsA0zLGrXn39VNA9Lnl8ZjPxdswkKj1ik6rxkj3zI\/oTzN9zBMdk3D4J9voPwbgAcTRaFnCN3Gwj0u\/2jCq9V02KhgzDR8X4iytEqoyOZdrmv6ecdgxUVxVVtF3kMm3EFAqROJdzZugfQ1Dy5TJAdsbj+v9zY6oLCTOIFHAcNQaBWKs9Y\/9\/iXhOprZk\/oiFLFrmwZM4ytVwnoa4TOJJ0QdrbXvA05md+ob9Pd7JNtGjV38lg6Z7GqbtiwUt5FJgRk3Wu2gDPN9H68NNuDYa+R+77hZXjLb5aJZ9TO+VOZHiVPlSAKGCAGujDjLJcGVJ3ff0cAD4rGUyv2I9tmF98jX8x\/GW2w9cx1piVywDvoNY0zczAYe66Xb7XhYYgcTB2vHWqm+Hw9QfS7S95yl+jwnnF2t0VjACFBdvossIwBp9lF986yWr\/sTa8jOIqCRc8EWzbsrPZJvi+msMZlMk5kpP11djpz1x+ikdszkLp6IYUfX7m1ocB73xwuUhEdZMD4U884AJNVF7RY768ld56nIrS4D4o\/rh4sJcrKfjDBFzRqxDSBGpeAo4vUv7ARpf\/1hpbN1fOi41zt30Ai8Y4YoYgxEoKvTLbxdAImjYfrOYXTzldldVXX97DbO0TN+iKKdgjSAUXubg00Cifs5z4+Ty8v8EjmxU8Xa7YOlsz4DMf4w\/IOJ7t9MyELIhNs4SNqC+wBgLBB9ejhdPU6FnwOcaOh9GpOrWVhOq69Hdrglu61U4VxCsfFBMiBM8quLd1RapGjpnFYKVcjffcuNOORnr2aucI57suHGLSgY0eCbqMbPy7NcdfQWKD5HbccGh+qxeApvts1ugJpR90c+2eBMoxycyL52UTwE3O310QTT+ANhVRzwrDUUJhvcG8EgL6VyN24wUNkbuwK8YEou8EiDk6a+Y+qlTvexmgIlRqslKcbiIxCOc6RFzhlUi\/Ljthpi0aN2NKn+jnfSUf5FUT34JyMeMMm\/E4Ordo0PyYuHiukXtEU3J\/QaKzknd5nKjFYy2XdX601wOYBKbBnO+cJHnqBhBitFMYwgHSICnPIeufpjmst\/vp7dlQORd7hGoJcdkSAVmnZ2I5ewEb\/jDqc1Tc0iJE+Hc2H0oK8xJEvwn+kMAIPgpZ5d+sYPMjAxJVQg0weHBEuhVsK\/bSJu4uQqSBIfnSlD0V29mK3MSUi5Fa3RXsWjDb5MMKoJka8zH2WW3FxKbvkVLFadrOSrACmlCWYFG51vClwj\/up0pfaRMzqxNi6b1r0b+wCScbTbikgTVF8DGF0YOdL2bSEwy6JKW+9r0s9NTbkI4i9nC5H6FmQFvIg3NeNhotieFiHbFCKcNv3AniMcjhAT8hquYgR0\/AWg+AwODijE8awVnyyoVmYe8\/\/BbPD+si8f8IQ5D4CGOWcaRqM84+VHFct4x20Wir+inYOfnEf6IH6+qT70AH+E5XPwjzqHXF6WtfhpdHLhc94spmuHXpv0craX2nemaGk59MqnpbO\/kzX3+AYIu+GZ+k9\/wnS9eWJvmnEKBWKdAAG+c+ZCyTDyr+xOuaRPl57o0Wlpl8VY1jtqKadn36DZiYdFuL8tX4TKT1GGVr99UdXzfj6YLzBqS+IKAqInuWpd99\/mIjREWPcBY\/critZuKw5B2sRrUrhadUDtx8uTfPKrXmXIveo8ICmk4Ta6qKoD6PgpcJTavMipIFXQmKXnV3gvQGZTcAw8hVdyrC9buMVgsIoSixuaVXxZaRcHexFXNBZ5+bpuZVpTdY54NXDYoz2n96GeeV328oJeJ\/2s7ZQVqenuWdBZsWVKtneRImhZHXtlBkdVDd23\/JP5QtB+p+gE5M4dXeq4OjToTGHBv4BTHtMlhCfsYBNP5hn\/MXAlKM81mtCLQQ0iU4dRjPAjbAwDu9A63kvO0M9ziO2G9CTjg2TItjc3yGF84g9AIkyUmbDjeNBiI4StB0Lam0xqRU5RNJwAcRtv\/iXSJ2tLKE6bcX2gLZ3jRCTVWdZuCLIN4KvIrTgG9l0tGJbazdhGhck1qqJiw2BzgjCPQK0jsVazQ71+EKW1Fwyj2onSJvos3um43rAjEGQbn\/fHZHS8fl\/T4qDveqqZktZS7kUM6gI4hpl8hcJ5XupCKE6aRXXFiDUkEpQHN3RQ6v3hUKid03TOVMJSBb5mO+J2k+kumYWv8fxovA0opbcbx+ymCXq0tjyJLn09DRcNODTQj68olSPsjbYuKOzZrW4T8KAbugMkLudG9+rMHRubdx8r4WUWFmlv7s\/zCB2gq9MKu8MK7nIG9kwzJzdyYNYvfuQ88Cwf24Hfha2AitBiyDkD3+jzOpYcEaS5zBhHwqjtT8CSzqsNflo5d+PhJxdomMeDl7UZW\/y0ZQsz5JaRRBHcMxebaMwf\/hPx5oOUemn2eb9COJNxTrZBbQjeNLRm2Hmuslssd6U8rfP4mmFeLcV7NjSpK+lh3y8PicfhYxHW7A99dbrVq+X+tg+7kW6U9dTt4vO21gi5Xk\/OlM1rusRh5N\/hD65PAHdaobioPxzMJDYftwz2wsE0TrzwVDMC6DfuRQ5rrRfp1\/nbP7EW6mJXg1RUVGuEOCgNDnFfJhrOTWuy\/co96bxzpwo0JSlFBweNhMlVVXRp5NicVPCtGJ6IJTPNqR9WPdVnlgns24lrxQz\/wifP9wmU9r6fskk6VsZXzM3k\/nFw6PAjiRlQaicSZu8IRS8hHPWsOVshiYEImJp8xOMNCQy01x2Jt+M354LeEmbGLF5uwO5lz+DFGTom22iDtlHCtogvlAtzp\/GeCOencpAkqiJhWJcbJz\/03Utg0jLCy3\/ydazHFZqq5DMAarQx05JziE5FF3WoVJI1R21B1mO3iTc\/wLZePQE6vh4IPEGg+e4R\/R2FZm6\/ljmdePVB8X6S95CjCQd0bUTlN+peqdave\/HCp4GjkZ2jtxrF4Qf3v7V4yMdWzqHQ4Ie2oDx7x1m3\/XEo7BK75Fe3T2KvzU8KIi2VIgf9yq\/NQLIWwwJFRaFAgmAlxRZChawif4dP2rV0rVFEnWkXT5SlCtSvgFFAd+Wwt6OOlf1GeZNaoZRivvJoPo7pz0Ocd1FsWeJKa5Nimql5Ifl8kUgtUwhbsKjGAy70dPbAD\/II9SEO6gx\/eKpX729eZiAedYSqDa\/NONv\/hWM\/FPeMYM\/3uJJKKcbIZlk2fcWbMTnRQatvkWWyyZlRTLwxtkpj9Zx8aNT2l3lTaQX\/VENTq507R9nA93gxPH5We8uqEi0erd5Z5fSjSZBsXIZpBeIdC5QUw0xtwRGTxR3u7q2OMjl88Arw5E0TiP4bl1RiVXID4zas7Nb4zefyeTvz9y6FYHWL0wBlACzo0lOm1sc3nAtc0CT3ESNEgg8Id3hYi9Yas4JL1fXyfX5clexyVBqfd1gKg0+6XNScNFOZj\/Ob\/SVo71X0MFt5hequrZL0Iw3uFceY+qTIw7FOZUM6afiQNQHk1K3xXknQwEcCCGU2mDl4CrctobaEZg233CNJtY1fddl3\/mZ8M6qwwvG1q\/rVKCaRHCrm6WejisbnEJEdnNY9aFKmgUNlHQEy1GnupMrzVyn27UBcztDrZuLzuZxlTj2IihaoM3bj233WvjxU3\/gvPZtwRLG8byMIKcUAsQBY1vQl4w8Ht\/+8sxWjLFlDYYi1w\/xJ67SScGpb66KwH0bdZoQazQP0X7Qh4zT4VYm0ka6jXsCZRnG8wU+tGQafhQk+XYcX6zSJNWxepSD5TRdIOczPyfOHgv4xLLyrH0KBhMbOT92zguIJFkY9K8om+5fqbHjNS07ACuDqjDYIajVdKo1dEKqvEubKwf0ZPGg1zcsJWy3Xdn8ut0IsqxaxyvyGB+tV0nnqfKQ++f8G3O9oMxQsjZXmQkDmcq5q72TaeLBcCIhJWoPY3QnfkWRHJ2BDcQ9vnfZ7\/DANJeGi\/Zgk0WdswaHIG30ve6fix7G5uLkwuM3pjSskeoPZYP0zy2jhDPcss9EICUxTcJDNhSsKKQ49Leznm9aIQovYQ4in\/Fam9daGviupul3VVzT0GYwFQRtsxWCFQvuML9lCWfUjg1CzxmaR4lq+bxo1aDZhHa5q85YFdgbFmYr3gEvNIc5J2daRtlYzvVC1ZqrYK0YBS21tTjCvzrZA5t+Ua0jW5aF1lmiRNrrdfIfxlNnK8ezzPXe1TkiLTIU2T3WUyHpOwlEh+W1hxRN0oR3BiSDgum\/0ONK4Tn+rrzpnc27vL\/rFPOO4Cxl0JueFhTmA0cZrhPxKhHN6z2LEgJNOpbPibgkLCxvcz0ZE34E5b4MmJ3YFhpfB1Ihk7+c\/5WPezse5jWilgcKC15NVGrdRpo0aT1ILJLDAP4rqJcHC3f2XUK3XZlW6229zp78aBw+ZwzxYMYL1Z9qV6lXmdKGEdQi\/JmAkQ1mAAnd6s\/vbQTXULghS2hPj3Es+9bfVKwD5ilS1rbubBEPWZGLKofbYQdq6XHkChvZd5kcsaN9YsTZPjTRihiUtFpnYSsolQCGFs4VbChwrPjbLcGqwWF7oNrwgIDJGbK2ZeW34z\/2TNOHbj8XH6M1MFe\/w5vGGf6zpplWsf7Vpg6UJJSFiuXhgJ2Pq\/HrrlzkrY5E26jDUzZC+3dduPKjpGeEzuJiB88c12EY6o6l54Mn6jybEMaVSNu9+mRJnV5ACNIH8CNIf\/TKRBuamGe\/b+8NKQE8rFWn6wzcl1RPx6hTaFEQTsLN+imrU8nLWAa\/QSEJ\/LgfVEc0hIkuW3H9JA+T+Q008f6vhr\/5dqBHzUmppcCRAOE3AsTr4EinyDYH4G8y1VSt+MPFOqLlVB95JN4oTXtThX7NgFGqY1","iv":"4d5732f7453362af216daf79a8641afe","s":"6e053803afb34c42"}
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